Knowing Your 'Why' Isn't Enough with Katie Trant

So brand.

Yep.

You know, we mentioned it multiple times in your bio.

Brand is a word that gets a lot of use-

Mm-hmm

...

but not always clearly.

So when you talk about brand strategy for creators, what do you actually mean, and why does it matter so much right now?

Yeah.

Great question.

Thank you for starting with that.

'Cause I, I agree.

When I started Foodie Brand Lab, I had heard the conversation really shift in the creator space to, "Okay, it's time to build a brand.

You have to build a brand.

Everybody has to build a brand," but nobody was really talking about what that actually means.

And it is a word that gets...

You know, we talk about working with brands.

We talk about branding on our website.

We talk about personal brand.

So it is a word that has a lot of different contexts and meanings, and it is a little bit hard to understand.

Like, it is a high-level concept when I say I work with brand and I work with brand strategy.

But what a brand is, I think a really simple analogy is to talk about a symphony.

Mm-hmm.

So if you have a symphony, you have, like, the woodwinds, and you have the brass section, and you have the strings, and you have a conductor who's at the middle who's kind of driving the whole thing and getting people to play music in different sections.

And when people leave a symphony, they don't really talk about the flutes were so good or the violins were so good.

So brand.

Yep.

You know, we mentioned it multiple times in your bio.

Brand is a word that gets a lot of use-

Mm-hmm

...

but not always clearly.

So when you talk about brand strategy for creators, what do you actually mean, and why does it matter so much right now?

Yeah.

Great question.

Thank you for starting with that.

'Cause I, I agree.

When I started Foodie Brand Lab, I had heard the conversation really shift in the creator space to, "Okay, it's time to build a brand.

You have to build a brand.

Everybody has to build a brand," but nobody was really talking about what that actually means.

And it is a word that gets...

You know, we talk about working with brands.

We talk about branding on our website.

We talk about personal brand.

So it is a word that has a lot of different contexts and meanings, and it is a little bit hard to understand.

Like, it is a high-level concept when I say I work with brand and I work with brand strategy.

But what a brand is, I think a really simple analogy is to talk about a symphony.

Mm-hmm.

So if you have a symphony, you have, like, the woodwinds, and you have the brass section, and you have the strings, and you have a conductor who's at the middle who's kind of driving the whole thing and getting people to play music in different sections.

And when people leave a symphony, they don't really talk about the flutes were so good or the violins were so good.