Expired Listing? How Lowering Your Price Could Actually Leave You With More Money

Home sellers, I try to start off every episode by explaining why we're talking about what we're talking about.

So why this? Why today are we talking about expiring listings or expired listings? Well, the reality is, is as a rookie realtor, one of the very first places people teach you h- how to farm new listings is to go to the target-rich environments out there, and, and the two biggest target-rich environments for rookie realtors looking for new listings would be the for sale by owner market, uh, and the expired listing market.

Now, heaven forbid you've ever had a listing expire as a seller.

You know the drill.

The minute, I mean the moment, that listing shows up as expired in the MLS, you start to get an avalanche of communication from people wanting to be your next listing agent.

Isn't it weird? Six months this thing sits out there.

You've heard nary a peep for months, and then the moment it goes expired, everybody on the planet decides they wanna call you about your listing.

Okay.

Well, keep in mind, just like when you're a new for sale by owner, most of those people calling about your listing are trying to get you to sign a listing agreement.

They want to list your property, and the reason they all do it, and they all do it kind of the same way off the same script, is because that's what they've been teaching for 100 years to new traditional realtors.

So the problem is that most of these agents, number one, they're chasing you.

Okay? Now, that's never a good sign.

You ever heard the phrase ambulance chaser? Okay, that's, that's a lawyer who's looking for clients.

They're out chasing clients.

It's not generally thought of as a good thing.

So if they're chasing you, just a- automatically you know this is probably not someone you necessarily...

L- like, if they were ridiculously successful, would they be out cold calling expired listings? Probably not.

And number two, they all have the same script, and here's what it looks like.

I'm just gonna boil down 20 minutes of a conversation with every realtor who's trying to get ahold of you.

You ready? "It was your terrible realtor that failed you.

Oh my gosh, your last realtor, hey, no disrespect, but wow, they stink.

That's why you went six months without selling." So you should list with them.

That's what they want you to do.

You should list with them because they're amazing.

You know how you know? Just ask them.