Jul 8, 2026 · 17 min · 11 segments
In this *Sustainable Wine Roundtable Member Interview* podcast, I’m joined by Maja Sonesson, founder and CEO of Journy, a digital product passport (DPP) platform designed for…
Maja SonessonGuestHannah HalmariHostWhat exactly are they and how can they benefit the wine industry? It's really what it sounds like.
So what's in it, the ingredients, where it comes from, which suppliers have been a part of it, and how it's made, all the packaging components, etc.
So the Digital Product Passport Directive is originally for some other industries than wine, like fashion and construction.
But the concept is that you as a supplier or producer, importer or retail store can use this to communicate and collaborate the product information.
But it's also good for the consumers because all the passports have a QR code on the product that they can scan and get the full story.
What exactly are they and how can they benefit the wine industry? It's really what it sounds like.
So what's in it, the ingredients, where it comes from, which suppliers have been a part of it, and how it's made, all the packaging components, etc.
So the Digital Product Passport Directive is originally for some other industries than wine, like fashion and construction.
But the concept is that you as a supplier or producer, importer or retail store can use this to communicate and collaborate the product information.
But it's also good for the consumers because all the passports have a QR code on the product that they can scan and get the full story.
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