
Maja Sonesson
Founder and CEO of Journy, a digital product passport platform for the wine industry focused on sustainability and transparency.
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Jul 8, 2026
Why do digital product passports matter for wine?
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1:57Hannah HalmariHOST
So could you elaborate a little more on what would be driving adoption for the wine industry for DPPs today? I mean, why should wineries care about them?

Maja SonessonGUEST
Even though we don't have a data products passport directive per se in wine, instead we have several separate regulations that together kind of becomes a passport.

Maja SonessonGUEST
So we have the e-label compliance that started in December 2023, which is the QR code with ingredients and nutritional values.

Maja SonessonGUEST
The packaging regulation called PPWR that needs to either mark directly on the products or through a QR code all the components of the packaging and the materials.

Maja SonessonGUEST
And then with CSRD, which is the Corporate Sustainability Reporting Directive, the big companies need to report their mental and social impacts on upon it.

Maja SonessonGUEST
But obviously working within four to seven different systems that cannot communicate with each other means that there's a lot of redundant and manual paperwork.
6 MINS LATER