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Maja Sonesson

Maja Sonesson

Founder and CEO of Journy, a digital product passport platform for the wine industry focused on sustainability and transparency.

Jul 8, 2026

1:57
So could you elaborate a little more on what would be driving adoption for the wine industry for DPPs today? I mean, why should wineries care about them?
2:06
Even though we don't have a data products passport directive per se in wine, instead we have several separate regulations that together kind of becomes a passport.
2:19
So we have the e-label compliance that started in December 2023, which is the QR code with ingredients and nutritional values.
2:27
And then this year we have...
2:29
The packaging regulation called PPWR that needs to either mark directly on the products or through a QR code all the components of the packaging and the materials.
2:41
And then with CSRD, which is the Corporate Sustainability Reporting Directive, the big companies need to report their mental and social impacts on upon it.
2:51
But obviously working within four to seven different systems that cannot communicate with each other means that there's a lot of redundant and manual paperwork.

6 MINS LATER

9:13
So how do you manage this type of incomplete or missing data?

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