Sunday Reset w/ Will & Friends
Aug 23, 2026 · 33 min · 12 segments
Summary: In this episode, Daniel Nicholson shares his journey from restaurant management to creating innovative whiskey barrels with integrated tech, emphasizing the importance of authenticity…
Daniel NicholsonGuestWill CraigHostSo, but in that same breath, you... as I'm thinking about it, you know, you've got a day job, and now you're doing this.
When this really started to become a true business, you know, what did that look like in your life, in your home life?

Um, I started doing it out of a, just a genuine curiosity because I'd seen some videos of people doing it, and it came more natural than I expected.

I think it's cool because it's one of those things where I started this with no woodworking experience at all.

So I've built it up to a point where I'm very, very confident in the products that I put out, and that's over two and a half years.

You know, you, you have all these thoughts, and you have the ability to do so much and create so much in your life.
You can never be a true master if you can't like embrace the fact that you're gonna suck for a period of time at anything you do, and I think that gets in so many people's way is they're so afraid of sucking for a period of time.
I didn't write it, and I wish I could give credit to whoever did, 'cause I, I don't know who said it first, but it's, "Everything is cringe until it works." You see that with social media.
It's, you know, everyone around you is kinda like, "The fuck's that guy doing?" You know? Like, "He's really making a barrel? He's not even making the barrel.
So, but in that same breath, you... as I'm thinking about it, you know, you've got a day job, and now you're doing this.
When this really started to become a true business, you know, what did that look like in your life, in your home life?

Um, I started doing it out of a, just a genuine curiosity because I'd seen some videos of people doing it, and it came more natural than I expected.

I think it's cool because it's one of those things where I started this with no woodworking experience at all.

So I've built it up to a point where I'm very, very confident in the products that I put out, and that's over two and a half years.

You know, you, you have all these thoughts, and you have the ability to do so much and create so much in your life.
You can never be a true master if you can't like embrace the fact that you're gonna suck for a period of time at anything you do, and I think that gets in so many people's way is they're so afraid of sucking for a period of time.
I didn't write it, and I wish I could give credit to whoever did, 'cause I, I don't know who said it first, but it's, "Everything is cringe until it works." You see that with social media.
It's, you know, everyone around you is kinda like, "The fuck's that guy doing?" You know? Like, "He's really making a barrel? He's not even making the barrel.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.