The Story Behind The Viral Turo Tube Ad with Christian Dadson

Christian Dadson is Marketing Director, UK at Turo - the Airbnb for car rental (my words, not theirs!). Christian came on the show to tell the story of how a tube ad featuring logos of their competitors came into the world. In this episode we discuss: - **Why simple works** – Turo kept its Tube ad super simple and had marketing experts scratching their head - **Online feeds offline** – How Trustpilot data from search helped influence the ad creative - **Reacting to the market can be great marketing** – How Turo reacted to Zipcar’s exit and turned it into a viral campaign. - **Talk to your customers** – Why Turo stopped pushing the peer-to-peer car hire and changed everything. - **Managing both sides** – how two-sided marketplaces can be demanding for marketing teams… but ultimately help achieve success. - **Christian's career lesson** – never compromise on hiring (and why AI isn’t the answer to making hiring better) Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here.