From Strategy To Reality Through Better Operations | Ben Chappell

Yeah, yeah.

And I think that's a really crucial thing because we talk about strategy and then your execution.

But what I'm seeing more of recently is that, that people will come and they'll develop a strategy.

Well, I could argue if it's a strategy or not, but anyway, but that's right.

But they developed what they call a strategy.

And then it sort of means they just then go back to normal business.

And they get that strategic drift because they just get so focused in just delivering stuff day to day.

And by the time they lift their head up when things aren't going right, they realize that, Jesus, I'm meant to be over here, but I'm way over here now.

How do I get myself back? Where I think, you know, what your speciality and what you'll bring really helps solve that problem.

Yeah, you've raised a really interesting point around that.

There's almost two sides to the coin.

Some don't have strategy and working feverishly on whatever it is, just business as usual, just being busy.

And equally, it's having a strategy and then never using it.

I remember, again, obviously you and I have the military connection.

I remember the, what was it? You're going to have to correct me on this one.

One of the German generals who basically said the British have got some of the best doctrine in the world.

It's just lucky for us.

That's the one.

They never read it.

Yeah, same thing, isn't it? It's having a strategy and not using it.

And I think that's probably definitely something I've come across is, and we've had this conversation before, is Firstly, it's people maybe misunderstand it and they think it's a really big, detailed plan.

And sometimes maybe it is, like you said, and the classic, it sits in a drawer.

But I think, again, from our military days, it is enough.

It's intent, for example.

It's a general direction of travel, but is then used to, you need to sort of couple that, like you've just sort of highlighted, to the activity in the business.