Ep 261 My 2026 Mid Year Business Review

Send Rita a text with your thoughts! **Join us for the ultimate content and marketing camp in 2027:** https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ **Stop wasting hours hunting for cruise content:** https://programs.steeryourmarketing.com/products/courses/view/1166776 I cannot believe we are already at the halfway point of 2026!  In this mid year business review, I'm pulling back the curtain on what January through June actually looked like for me as a travel industry educator and podcaster, including the wins, the not so great moments, and the pattern I finally noticed.  We're talking branding transformations, a business name change, health hiccups, revenue gaps in the first half of the year, and why Q2 ended up being my favorite quarter so far.  If you've ever wondered what running a solo travel business actually looks like behind the scenes, this one is for you.  The second half of 2026 is about to be incredible and I cannot wait to share what's coming.  **Questions this episode answers:** - How do you do a mid year business review as a solo business owner? - What does running a travel business really look like behind the scenes? - How do you create stability in a travel business when revenue is inconsistent? - How do you know when it is time to rebrand your travel business? - What is the value of attending in person events as a travel industry entrepreneur? - How do you use a word of the year to make better business decisions? - How do you niche down in the travel industry and why does it make your marketing easier? **Enjoy and take action!** \--------------------------------------------------------------- **Rita M. Perez** (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts. **Website:**  https://strategictravelentrepreneurpodcast.com/everything/ **Socials:** LI: https://www.linkedin.com/in/ritaperez19/ IG: http://www.instagram.com/steeryourmarketing FB: https://www.facebook.com/groups/strategictravelentrepreneurs/ **Email:** rita@steeryourmarketing.com