Oct 6, 2026 · 54 min · 11 segments
Johanna and Malena open up the mailbox and answer some great listeners' questions, which takes the conversation into Swedish sewing culture, personal style and why making your own clothes can be about…
In the US I feel like there is a large trend toward everyone sewing the latest pattern fad versus sewing for longevity and lifestyle.
Is it like this in Sweden? Do sewists in your country produce lots of clothing continuously? Food for thought.
Yeah, because it's also, of course, the trends in fashion trickles down into the home sewing community as well, of course.
And it's a little bit sad, I mean, that you noticed this trend or that it's more popular.
How do you say? Yeah, the sewing pace is faster and trendier and maybe not longevity focused.
We have talked about that most people in Sweden, generalizing very much now, but the ones that are sewing are maybe mostly sewing because they don't fit into the trends anymore.
And they want to create their own clothes because they can't find trends that are, yeah, or clothes in the store.
And I think here, I mean, in Sweden, we, well, I mean, we are very representative of Swedish fashion at the moment.
But then again, the home sewing community here, I feel like, or like what I see at least, people sew a lot with colors.
they can't find these colorful clothes in the store, so then they sew it themselves.
In the US I feel like there is a large trend toward everyone sewing the latest pattern fad versus sewing for longevity and lifestyle.
Is it like this in Sweden? Do sewists in your country produce lots of clothing continuously? Food for thought.
Yeah, because it's also, of course, the trends in fashion trickles down into the home sewing community as well, of course.
And it's a little bit sad, I mean, that you noticed this trend or that it's more popular.
How do you say? Yeah, the sewing pace is faster and trendier and maybe not longevity focused.
We have talked about that most people in Sweden, generalizing very much now, but the ones that are sewing are maybe mostly sewing because they don't fit into the trends anymore.
And they want to create their own clothes because they can't find trends that are, yeah, or clothes in the store.
And I think here, I mean, in Sweden, we, well, I mean, we are very representative of Swedish fashion at the moment.
But then again, the home sewing community here, I feel like, or like what I see at least, people sew a lot with colors.
they can't find these colorful clothes in the store, so then they sew it themselves.
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