From Idea to Market: Why Distribution Can Matter More Than The Product With Joel Inyang and the Host Francis Onuk

Great product idea? Fantastic. But without a strong distribution strategy, even the best products can get stuck in the noise.   In this episode of *Startup HalfHour*, host Francis Onuk is joined by growth strategist Joel Inyang to break down "From Idea to Market: Why Distribution Can Matter More Than The Product."   Whether you're building a tech app, a physical product, or a local service, building the thing is only half the battle. We dig into actionable, real-world strategies for African entrepreneurs and innovators looking to build channels that actually reach and convert their target audience.   In this episode, we cover:  Why superior distribution beats a superior product almost every time    How to start building your audience and sales channels before launch    Practical frameworks for leveraging local networks and partnerships    RADIO FIRE: 5 rapid-fire questions on direct sales, marketing mistakes, and must-read growth resources   Connect & Stream:  Broadcasted live on XL 106.9 FM    Web: www.xl1069.fm    Subscribe & listen on demand across Spotify, Apple Podcasts, and Google Podcasts   *If you enjoyed this episode, don't forget to rate, review, and share it with a founder who needs to hear this!*