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Joel Inyang
Founder of Genova Transact, a Nigerian fintech company, and ForbesBLK member focused on technology and growth strategy for African entrepreneurs.
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APPEARANCES
1
PODCASTS
012
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Oct 10, 2026
From Hustle to Business: When Should You Start Building Structure with Joel Inyang and the host Francis Onuk
17:12
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10:52Joel InyangGUEST
at that point now you know if you you you're showing that you're a serious person you're a serious business because i mean if i'm an investor i can't give you money when i when there's no structure in place i need to see your last your last six months one year record you know i need to see that you have a means of accepting others you have a means of managing your customers you know you have a well-branded positioning All of that means that if I invest in you, if I give you capital, you can grow that capital.
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11:26Joel InyangGUEST
So I won't invest in an hustler who is still trying to figure out things and doesn't even really know.
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11:33Joel InyangGUEST
That can work in the West, outside Nigeria where you could throw money around.
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11:39Joel InyangGUEST
true but in a in a tight settings you know or situations like nigeria or countries like nigeria you know you have to put you know you have to put your a game to be able to get this capital
5 MINS LATER

Francis OnukHOST
hustling day to day right to make ends meet to help them in school and everything Are there ways that you can begin to think of structuring that hustle into a business?
From Idea to Market: Why Distribution Can Matter More Than The Product With Joel Inyang and the Host Francis Onuk
7:14

Francis OnukHOST
you want to now take it a notch higher so let's say you're doing 10 bottles a week you want to increase it to 100 bottles what advice would you give to that young business person how they can move Not just from the idea of saying I want to increase my turnover, but taking it into the right place in terms of distribution.
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7:32Joel InyangGUEST
Okay, so you first need to know the gap between where you are and where you want to get to.
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7:44Joel InyangGUEST
So when you understand the gap, oh, I'm currently doing 10 bottles and I want to do 100 bottles.