Skip to main content

Joel Inyang

Founder of Genova Transact, a Nigerian fintech company, and ForbesBLK member focused on technology and growth strategy for African entrepreneurs.

Oct 10, 2026

10:50
What do you have to say about that in terms of capital?
10:52
at that point now you know if you you you're showing that you're a serious person you're a serious business because i mean if i'm an investor i can't give you money when i when there's no structure in place i need to see your last your last six months one year record you know i need to see that you have a means of accepting others you have a means of managing your customers you know you have a well-branded positioning All of that means that if I invest in you, if I give you capital, you can grow that capital.
11:26
So I won't invest in an hustler who is still trying to figure out things and doesn't even really know.
11:33
That can work in the West, outside Nigeria where you could throw money around.
11:39
true but in a in a tight settings you know or situations like nigeria or countries like nigeria you know you have to put you know you have to put your a game to be able to get this capital

5 MINS LATER

17:12
hustling day to day right to make ends meet to help them in school and everything Are there ways that you can begin to think of structuring that hustle into a business?
17:22
Yes, it is important to clarify that starting as a hustle is not bad.
17:26
In fact, I think that's like the root.
7:14
you want to now take it a notch higher so let's say you're doing 10 bottles a week you want to increase it to 100 bottles what advice would you give to that young business person how they can move Not just from the idea of saying I want to increase my turnover, but taking it into the right place in terms of distribution.
7:32
Okay, so you first need to know the gap between where you are and where you want to get to.
7:38
Fully understanding the gap there will make you know what to feel.
7:41
I mean, you can't solve a problem you don't understand.
7:44
So when you understand the gap, oh, I'm currently doing 10 bottles and I want to do 100 bottles.
7:48
How is that possible? Firstly, you know that sales is very important.
7:51
You need to get the market right.
11:34
What advice would you give that

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.