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Spill The Matcha

Spill The Matcha

YouTube Obsession vs. Japan’s Love for TV Dramas

Aug 10, 2026 · 39 min · 10 segments

When was the last time you actually flipped through live broadcast channels? This week on *Spill the Matcha*, **Misato and Cherine** break down the massive generational shift in how we consume media…

When was the last time you actually flipped through live broadcast channels? This week on *Spill the Matcha*, **Misato and Cherine** break down the massive generational shift in how we consume media, contrasting European viewing habits with Japan's unique TV landscape. **Cherine** opens up about the European media reality: for Millennials and Gen Z across Belgium and France, traditional TV channels are practically ancient history, replaced entirely by YouTube creators, Twitch streams, and modern platforms. But **Misato** presents a fascinating Japanese plot twist! While Japanese youth are also obsessed with YouTube and TikTok, millions of young people in Japan still loyally tune into broadcast TV dramas, morning variety shows, and local comedy specials. The girls debate why live Japanese TV remains such a cultural powerhouse when European cable has almost completely faded away. **Sponsors:** ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ninja Wifi (use Code MATCHA10 for 10% OFF)⁠

When was the last time you actually flipped through live broadcast channels? This week on *Spill the Matcha*, **Misato and Cherine** break down the massive generational shift in how we consume media…

Speakers: CherineHostMisatoHost

Show signals: SuitabilitySafeBiasNot politicalAudience≈973 followers

Spotify Apple Podcasts YouTube Amazon Music Website

Top entities: YouTube×43 Japan×26 Nasubi×6 Television×2 Instagram×20

Does Television Still Matter?1:22 – 3:17

C

CherineHost

1:22

Okay.

C

CherineHost

1:23

In Europe now, and I'm going to talk about again, guys, because if you're not from Belgium or France...

C

CherineHost

1:27

I'm going to talk about Belgium and France.

C

CherineHost

1:29

Okay.

C

CherineHost

1:31

Our generation, the millennials,

M

MisatoHost

1:33

we don't watch TV anymore.

C

CherineHost

1:35

If we have a TV at home, most of us, we watch Netflix or whatever.

C

CherineHost

1:41

We don't really watch the channels.

M

MisatoHost

1:44

Me

C

CherineHost

1:45

neither.

C

CherineHost

1:47

YouTube replaced our TV.

C

CherineHost

1:56

It's very interesting to talk about YouTube because I think now it's the new media for our generation.

M

MisatoHost

2:04

What about

C

CherineHost

2:04

Japan? What do you think? Is TV still very important in Japan? What about the millennials and the Gen Z? Do they have TV? Do they watch TV?

M

MisatoHost

2:17

I don't think our generation and also our Gen Z There are many people even like they don't have TV anymore.

M

MisatoHost

2:27

They don't watch actual TV like channel that much.

M

MisatoHost

2:32

But people still watch those like Japanese drama

C

CherineHost

2:36

on

M

MisatoHost

2:37

TV.

M

MisatoHost

2:38

On TV? Yes.

M

MisatoHost

2:39

So they still have the TV though? Yes, they still have TV.

M

MisatoHost

2:43

Maybe a few don't have TV, but like my friends really like TV drama, Japanese TV drama on TV.

M

MisatoHost

2:55

So yeah, they do still watch TV.

M

MisatoHost

2:57

But usually

C

CherineHost

2:58

they end up on Netflix or streaming services, no? Sometimes yes, and sometimes

YouTubeWebsiteVideo sharing company
98%43 mentions
JapanCountryCountry in East Asia
95%26 mentions
NasubiPersonJapanese comedian
92%6 mentions
TelevisionEntity
89%2 mentions
InstagramSoftware ApplicationSocial networking service
85%20 mentions
JapaneseLanguageSpoken language
82%31 mentions
FranceCountryCountry in Europe
79%14 mentions
TikTokSoftware ApplicationWebsite
76%9 mentions
BelgiumCountryCountry in Europe
73%10 mentions
EuropeContinentContinent
69%16 mentions
NetflixEntityTelevision broadcaster
66%3 mentions
Generation ZEntity
63%6 mentions
YouTuberEntity
60%2 mentions
Wi-FiEntity
56%5 mentions
eSIMEntity
53%3 mentions
Loana PetruccianiPersonFrench TV personality
50%3 mentions
sportEntityRadio format
47%1 mention
JackassTV SeriesAmerican reality show
44%1 mention
TwitchEntityTelevision broadcaster
40%1 mention
FrenchLanguageSpoken language
37%2 mentions
GodEntitySupreme being
34%3 mentions
GoogleCompanyTechnology corporation
31%1 mention
EnglandCountryUK constituent country
27%5 mentions
FIFA World CupSports OrganizationFootball competition
24%1 mention
LimeWireSoftware ApplicationSoftware
21%1 mention
The Pirate BayWebsiteSite
18%1 mention
Uber TechnologyCompanyTransport company
15%1 mention
SqueeziePersonFrench YouTuber
11%3 mentions
FacebookSoftware ApplicationSocial networking service
8%2 mentions
Big BrotherTV SeriesAmerican reality show
5%3 mentions
Amazon.comCompanyMultinational conglomerate company
2%1 mention

JapanSociety > Cultural Differences
MillennialsCulture > Media Consumption > Generational Differences
Gen ZCulture > Media Consumption > Generational Differences > Millennials
User ExperienceTechnology > Algorithms > Social Media > Content Creation
EuropeSociety > Cultural Differences > Japan
Media TrendsSociety > Cultural Differences > Japan > Europe
Reality ShowsEntertainment > Television
Society
AlgorithmsTechnology
Cultural DifferencesSociety
Social MediaTechnology > Algorithms
TelevisionMedia > Entertainment
Japanese TVEntertainment > Television > Reality Shows
Cultural ImpactEntertainment > Television > Reality Shows > Japanese TV
EntertainmentMedia
YouTubeMedia > Entertainment > Television > Streaming Services
Media ConsumptionCulture
Technology
Content CreationTechnology > Algorithms > Social Media
Entertainment
Culture
Media
TelevisionEntertainment
Streaming ServicesMedia > Entertainment > Television
Generational DifferencesCulture > Media Consumption

Does Television Still Matter?1:22 – 3:17

C

CherineHost

1:22

Okay.

C

CherineHost

1:23

In Europe now, and I'm going to talk about again, guys, because if you're not from Belgium or France...

C

CherineHost

1:27

I'm going to talk about Belgium and France.

C

CherineHost

1:29

Okay.

C

CherineHost

1:31

Our generation, the millennials,

M

MisatoHost

1:33

we don't watch TV anymore.

C

CherineHost

1:35

If we have a TV at home, most of us, we watch Netflix or whatever.

C

CherineHost

1:41

We don't really watch the channels.

M

MisatoHost

1:44

Me

C

CherineHost

1:45

neither.

C

CherineHost

1:47

YouTube replaced our TV.

C

CherineHost

1:56

It's very interesting to talk about YouTube because I think now it's the new media for our generation.

M

MisatoHost

2:04

What about

C

CherineHost

2:04

Japan? What do you think? Is TV still very important in Japan? What about the millennials and the Gen Z? Do they have TV? Do they watch TV?

M

MisatoHost

2:17

I don't think our generation and also our Gen Z There are many people even like they don't have TV anymore.

M

MisatoHost

2:27

They don't watch actual TV like channel that much.

M

MisatoHost

2:32

But people still watch those like Japanese drama

C

CherineHost

2:36

on

M

MisatoHost

2:37

TV.

M

MisatoHost

2:38

On TV? Yes.

M

MisatoHost

2:39

So they still have the TV though? Yes, they still have TV.

M

MisatoHost

2:43

Maybe a few don't have TV, but like my friends really like TV drama, Japanese TV drama on TV.

M

MisatoHost

2:55

So yeah, they do still watch TV.

M

MisatoHost

2:57

But usually

C

CherineHost

2:58

they end up on Netflix or streaming services, no? Sometimes yes, and sometimes

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