Spikes Excitement Talk #230 with Graham Addison

I think you said the magic word or the magic letters, AI.

Yeah.

So AI is certainly keeping us busy.

But for the right reasons, my team, we've got quite a broad remit anyway.

So I look after, as you mentioned earlier, launch excellence, strategic planning, marketing capabilities, and digital excellence.

And certainly we're seeing movement and evolution across all four of those strategic pillars within the business at the moment.

And a lot of that has been driven by the capabilities that we now have that we just didn't have before.

So it's a hugely exciting time, but certainly with what we're currently being tasked with delivering, it makes it an extremely busy time as well.

Yes, it.

It's it feels like especially since a couple of months when

yeah,

like everyone seemed to expect it to work at the push of a button, yeah.

And it clearly doesn't and people start to realize, but at the same time it's not clear.

Where the hard work is and is that the right hard work now? And that's what seems to create some of the.

uh joy but also some of the tension because yeah it's not like 10 years ago where you know okay i push this direction and it will pay off it's like i push it and i push it and then sometimes it genius comes out from the thing and sometimes like what are you doing

Yeah, there's a little bit

of that as well.

You know, trial and error, because we're all on the journey.

You know, we're all learning at the same time.

And as I said, we're simply doing things now that we couldn't do before.

And, you know, rewriting processes in this new environment.

So it does take a little bit of work.

Yeah.

I think you said the magic word or the magic letters, AI.

Yeah.

So AI is certainly keeping us busy.

But for the right reasons, my team, we've got quite a broad remit anyway.

So I look after, as you mentioned earlier, launch excellence, strategic planning, marketing capabilities, and digital excellence.

And certainly we're seeing movement and evolution across all four of those strategic pillars within the business at the moment.

And a lot of that has been driven by the capabilities that we now have that we just didn't have before.

So it's a hugely exciting time, but certainly with what we're currently being tasked with delivering, it makes it an extremely busy time as well.

Yes, it.

It's it feels like especially since a couple of months when

yeah,

like everyone seemed to expect it to work at the push of a button, yeah.

And it clearly doesn't and people start to realize, but at the same time it's not clear.

Where the hard work is and is that the right hard work now? And that's what seems to create some of the.

uh joy but also some of the tension because yeah it's not like 10 years ago where you know okay i push this direction and it will pay off it's like i push it and i push it and then sometimes it genius comes out from the thing and sometimes like what are you doing

Yeah, there's a little bit

of that as well.

You know, trial and error, because we're all on the journey.

You know, we're all learning at the same time.

And as I said, we're simply doing things now that we couldn't do before.

And, you know, rewriting processes in this new environment.

So it does take a little bit of work.

Yeah.