Oct 13, 2026 · 29 min · 9 segments
Adrienne and Darrell Vesterfelt spent a year and a half trying to get operators into one room together. This fall they finally planned the event. 9 people committed, and they had to cancel it…
Adrienne DorisonHostEmilyHost
But, so we h- we had planned, this has been like a long time in the works because-
Long time
so I, um, was partnered with Daryl Vesterfelt on an operators only event, right? We were gonna host an event for the number two, the right hand, the COO, the operator of organizations, because Daryl and I have been talking about this for, it must be at least a year and a half now, and it's just, we've tried multiple times to do different things, and it, like-
Yeah
it wasn't the right timing, and then this year we finally got it together, and we planned this event.
We were gonna do this two-day operators only event, and then offer them an ongoing community after that event.
So, our whole reasoning for that is, is because I've always been really passionate about the team members, especially, like, that right hand who does so much to run the company, and really has no community or, like, colleagues that they can, like, easily reach out to.
They often also don't have real operator mentorship because the person above them, the founder, usually has a very different mindset, skill set.
Fun life.
Yeah.
Processing system
Like, they're not usually operationally minded, and so they're not the person to, like, go get advice from.
But also your whole job is to really protect that person from, like, questions and, you know, like-
Mm-hmm
So that operator role really sits in isolation because then you're also, you have people underneath you that you're managing, and you're not gonna go to them and ask them, you know, they're not really your peers.
But, so we h- we had planned, this has been like a long time in the works because-
Long time
so I, um, was partnered with Daryl Vesterfelt on an operators only event, right? We were gonna host an event for the number two, the right hand, the COO, the operator of organizations, because Daryl and I have been talking about this for, it must be at least a year and a half now, and it's just, we've tried multiple times to do different things, and it, like-
Yeah
it wasn't the right timing, and then this year we finally got it together, and we planned this event.
We were gonna do this two-day operators only event, and then offer them an ongoing community after that event.
So, our whole reasoning for that is, is because I've always been really passionate about the team members, especially, like, that right hand who does so much to run the company, and really has no community or, like, colleagues that they can, like, easily reach out to.
They often also don't have real operator mentorship because the person above them, the founder, usually has a very different mindset, skill set.
Fun life.
Yeah.
Processing system
Like, they're not usually operationally minded, and so they're not the person to, like, go get advice from.
But also your whole job is to really protect that person from, like, questions and, you know, like-
Mm-hmm
So that operator role really sits in isolation because then you're also, you have people underneath you that you're managing, and you're not gonna go to them and ask them, you know, they're not really your peers.
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