151: The marketing system built for how clients actually buy now, with Jaclyn Sergeant

All right.

What a great conversation with Jacqueline.

And if anything we talked about spoke to you or made you think, post about it on LinkedIn and tag Jacqueline and me.

We'd love to hear what resonated for you.

So I always like to pull out one lesson that you can start to use in your business right away.

And I want to build on something Jacqueline said, because I don't think it's just a tip.

It's actually, you know, the reason marketing can feel so overwhelming for so many of us right now.

She said, pick one thing, get really good at it, and then add another.

Marketing is not supposed to be this laundry list that you're supposed to tackle all at once.

Just do one thing at a time, get excellent, and then add something else, right? And I've tried to practice that in my own experience.

I mean, as you heard me say, you know, many years ago, I decided that my whole marketing thing was going to be LinkedIn and a newsletter.

And then I added the podcast.

But, you know, a podcast is kind of weird because very few people just sort of find it on their own.

You know, people find out about the podcast through LinkedIn and the newsletter, right? But even before that, like for many years, it was just LinkedIn and the newsletter.

That was it.

That was going to be my whole marketing thing.

And like I knew that in opting out of some things, right, in opting out of doing all the things, I knew I was going to be opting out of the reach that would come with doing all the things.

But I also knew that I could only actually be like excellent and consistent at a couple things, right? And excellent and consistent beats a little bit of everything every time.

And so even now, like my team and I are thinking about like AI search, right? How do we make sure we show up in AI? But we're adding it, you know, deliberately and methodically so we can be excellent at that too.

So when you're running a consulting business and you're responsible for doing the work and for doing the marketing, having a really solid marketing operation isn't about knowing every tactic that exists, right? And doing every tactic that's out there.

It's about picking the couple or the few that you can actually sustain and having the discipline to say no to the rest, at least for now, right? And so that's what I hope you take away from what Jacqueline said.