144: What clients actually need from consultants right now, with April Uchitel

Hey there, Leah here and thanks for tuning in.

I hope you're having a great week, making some good progress in your business and taking some time for you.

So back in the 90s, there was a TV show that I loved, and I think about it now and then, and I actually really miss it.

I'm sort of in this, like, 90s, I don't know, nostalgia moment of my life.

But anyway, the show was on VH1, and it was called Pop-Up Video.

And if you remember that show, you can probably, like, hear the theme song in your head right now.

Just take

a

second.

I bet you can sing it.

Yeah, okay.

So in pop-up video, it would be these music videos that they played on VH1, but it wouldn't just be the music video.

There would be these little bubbles that popped up while the video played with behind-the-scenes facts about the artist or the song or just sort of random things like sprinkled throughout.

And it made it really fun to watch.

I actually went down a little rabbit hole recently as I was putting this together.

And I rewatched the Lisa Loeb video for her song Stay.

You can still find the pop-up video version on YouTube.

And by the way, that song still really holds up.

And watching the video with the bubbles is fun because it feels like you have this inside look.

Like you know secrets that other people don't.

And it's like, I already loved that song, especially at the time when it came out.

And of course, it's still one of my favorite songs.

But once you have that insider's look, it's almost like you sort of love it differently because now you have the inside story.

And that feeling, I mean, not even the information in the video, but the feeling has really stayed with me.

I mean, clearly, because here I am, you know, however many years later, still talking about it.