YouTube, Sponsorships and Building PAU UK | Matt Takhar

Was that when you felt like you wanted to chase those, like, higher numbers around subscribers, around views, and started to take it a bit more, more seriously?

Yeah.

I've, I've definitely gone through stages of it where I've probably been too serious with it, where, you know, I've been do-doing YouTube tutorials and reading all different things about getting your thumbnail right and how important that is, and how important the title is, and how important it is to get, uh, for retention to make sure the first 30 seconds is really gripping so people then watch the next five minutes, and you should be changing camera angles all the time.

And I started looking into it way too much.

But for me, that just took the fun out of my hobby.

'Cause I'm trying to always balance social media and actually flying.

Yeah.

So I love flying and I love building, I love doing myself, and it's always a bit of a balance.

And sometimes I get the balance wrong and I'm doing too much social media, and I'm not actually enjoying my hobby.

And when I was studying YouTube too much, it just took the fun out of it.

So now with it, yeah, I'm not trying to post content every single week.

That happens over the last couple of months.

I've probably got one or two videos every single week, but that's just because there's been a lot going on, and I've had sponsored content come my way, which is another topic we can talk about as well, the, the, the pros and cons of doing sponsored content.

But yeah, I, I take it serious to a point.

Um, but probably, I could probably do a lot more with it if I wanted to, but I, I'm just too busy doing everything else and, and flying and trying to have that balance.

Yeah.

No, I, I feel you.

I, I felt similar issues myself.

I think, I think it's tricky because thinking on the one hand, I personally don't wanna spend too much time overthinking things like analytics around YouTube-

Yeah

... and, you know, making things super engaging so that you don't drop off people in the first, like, 15 seconds and thumbnail design.

But, uh, on the flip side, you actually need to get- Some of those things right so that people actually watch the video.

Not so much for, like, views or money because there is very, very little money to be made here for us, uh, in RC.

But just to, to, um, to actually have people watch your video, right? Like, in the past I've, you know, if I'm thinking of certain people to bring to the podcast, for example, doesn't matter how amazing the conversation could be and how great the insights of this person are, if you don't get people to click on the video and actually watch the video, they will never even know about this person or about the insights this person has to share, right? So there's, there's like a-

Yeah