Aug 26, 2026 · 48 min · 11 segments
Season 27 of *Since Sliced Bread* takes a close look at the in-store bakery channel. Kicking of the season, JonnaParker, vice president of fresh foods for Circana, gives an update on how sales in the…
Jonna ParkerGuest
Charlotte AshleyHostLucas Cooney-MertzHost
I will say, I mentioned it was tough out there, but I actually think that's a really, really good thing, right? We are in an era in retail and in food service about profitability, and profitability has to come from a mix of growing sales and also balancing cost.
The way people shop for and consume food is experiencing some pretty significant shifts.
And the in-store bakery is waiting in the wings of the supermarket to provide exactly what people are looking for.
In this season of Since Sliced Bread, take a look at how the in-store bakery is meeting consumers where they are to deliver exactly what they're looking for.
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I will say, I mentioned it was tough out there, but I actually think that's a really, really good thing, right? We are in an era in retail and in food service about profitability, and profitability has to come from a mix of growing sales and also balancing cost.
The way people shop for and consume food is experiencing some pretty significant shifts.
And the in-store bakery is waiting in the wings of the supermarket to provide exactly what people are looking for.
In this season of Since Sliced Bread, take a look at how the in-store bakery is meeting consumers where they are to deliver exactly what they're looking for.