Signals + Stories | Episode 9 | The Talent Equation. Who will shape tomorrow's marketing industry?

What if the best candidate isn't the most experienced one? Marketing careers are evolving faster than ever. AI is changing workflows, new roles are emerging almost overnight, and the skills employers value most are shifting just as quickly. This episode of Signals + Stories explores what that means for both organizations and professionals. Robin and Kelly examine whether the résumé still tells the full story before welcoming Heidi McLeod to discuss the future of hiring, leadership, workplace culture and career development. From learning agility and curiosity to AI fluency and leadership, this conversation challenges long-held assumptions about recruitment and asks a simple question: What does great talent really look like today?