Mm-hmm.

Um, I don't come from recruitment or HR, as you said, so not very linear.

Um- In fact, my first job, um, in sales- Mm ... was actually booking bands you've never heard of in bar shows across Canada.

I just learned something new.

[laughs] And that was really, really fun.

Um, but that also works on a, a percentage- Mm-hmm ... uh, basis, and 15% of nothing is nothing.

Mm-hmm.

Um, now I would say it's, it's more of an evolution, and I'd love from your perspective what you're seeing, um, what that change looks like, what that evolution sort of looks like.