Ep 372. You Don't Need More Leads, You Need Better Follow-Up!

All right, and we're back.

Just getting through all of the stuff we have got going on.

It's a real, again, like I said, busy time for us.

But I wanted to jump on, talk about, follow up, talk about not necessarily getting more leads, but just making sure that we're all following up with those leads.

I think...

The answer, you know, when sales are going slow is to do, oh, I need to do more marketing.

I need to get more leads.

I need more money spent on marketing.

I need new.

I need more.

I need more.

I need more.

And I think people miss that there's the opportunity that's already in your phone, in your inbox, in your...

in your CRM, okay? You don't need to spend more money on Google or boost another Facebook post or send another postcard.

I think there is open estimates that are sitting in your software, unanswered, and there is calls that haven't been returned, haven't heard from customers in six months.

And we think that we need to put more water into the bucket, but it's got holes in the bucket.

So let's fill these holes with water.

Let's fix these holes and fix this bucket.

Let's look at the leads that we already have.

So a lead, again, the first thing we need to understand is a lead isn't by itself.

That's not revenue.

I think converting, you know, sometimes you do celebrate, oh, I generated this many leads.

But again, if you got 50 leads and didn't convert any of them, they're worth nothing.

So I think... making sure that you send them the estimate don't afterwards don't just give up and get an answer to say no we're really not oh you know we're not interested at this time or we're going another direction but get a confirmation and learn maybe why when somebody you know contacts a home service company, there's definitely a good chance they're contacting more than one.

And they're going to say, if you don't get back immediately, they're going to say, oh, it takes them three days to get back to me.