Should I Care About... Overcomplicating My Launch, Flopped Promo Posts & Whether I Need A Tripwire?

This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into overcomplicating your launch, which is one of the easiest things in the world to do and pretty much always comes from the best of intentions. Because nobody sits down and decides to build a six-step funnel. It starts with one completely reasonable thought: maybe I'll add a workshop. Then a small paid offer to warm people up for the workshop. Then a wait list, then an early bird, then a fast-action bonus, and somewhere in there you're mapping a 12-email sequence for a thing nobody has bought yet, and you still haven't sold the offer you started with. Sophie is doing exactly that this autumn, a workshop into a mini offer into Outrageous, spread across two whole months, and she'll be the first to tell you most of her clients shouldn't copy her. Plus a launch diaries mini update from both of us: 44 sign-ups, 26 sign-ups, and the promo posts that landed with a thud in between. **In this episode:** - The first promo post that got zero comments, & the email sent at exactly the same time that brought 25 sign-ups in an hour - Ruthie posting at half 10 at night while brushing her teeth, & the 26 people who signed up for a week she'd only decided on that afternoon - Why we can both tell you the exact stats on every post & neither of us has checked an email open rate - The tripwire maths nobody does: 10% of your sign-ups is 2.6 people, & what that means for the rules you're building your business on - The launch 5 years ago where the bonuses genuinely worked, brought loads of people in, & then left almost nothing behind New episodes every Tuesday. Follow Sophie:https://www.instagram.com/sophiegriffithsco/@sophiegriffithsco & Ruthie:https://www.instagram.com/firstpersonnarrative/@firstpersonnarrative When you're ready, here's the next step: Outrageous – for established women coaches and service providers who want one offer designed to hit 6 figures without them being the engine of every sale. [\[Find out more\]](http://www.sophiegriffiths.co/outrageous) Show notes links: Sophie's F\*ck Yes Group Offer workshop, 23rd September:http://www.sophiegriffiths.co/fck-yeshttp://www.sophiegriffiths.co/fck-yes Ruthie's Bloody Good Story Club:https://ruthiefpn.myflodesk.com/wait2https://ruthiefpn.myflodesk.com/wait2