Aug 18, 2026 · 37 min · 11 segments
This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into AI, & whether it's coming for our jobs. It kicked off with Ruthie: a client sent her copy back saying it sounded too much…
Ruthie WalmsleyHost
Sophie GriffithsHost
Because I've actually just this morning been doing something called The Morning Pages.

So there's like this secret world of people talking about this book called The Artist's Way.

I hadn't heard of it, but a part of it is doing these morning pages where you do three pages of writing.

And the reason I started doing this is because I feel like I've been having a full-blown identity crisis about my work as a writer.

so i wanted to tell you about it and essentially what i've come to the conclusion is that it's ai's fault i'm having an identity crisis because of ai so obviously a massive part of what i do for a living is writing i'm writing people's content for them i'm writing people's copy for their stuff i'm writing copy for my own business So yeah, my identity crisis is quite specifically to do with being a writer.

And obviously at the moment, I'm using AI to up the efficiency, sometimes at my client's request.

And obviously there is a benefit to having someone who is a good writer prompting AI because the quality of the output when you understand writing is better.

But recently I had this situation and a fellow copywriter of mine had a similar one where I had just written something.

Could you just like point out what it is that you're seeing that feels AI? One of them, for example, is that I'd used honestly a lot at the start of a sentence.

Honestly, if you go back into my content, you will see that is part of the way that I write.

So if you start the sentence with honestly, you are articulating to your audience that this is a moment of truthfulness.

Because I've actually just this morning been doing something called The Morning Pages.

So there's like this secret world of people talking about this book called The Artist's Way.

I hadn't heard of it, but a part of it is doing these morning pages where you do three pages of writing.

And the reason I started doing this is because I feel like I've been having a full-blown identity crisis about my work as a writer.

so i wanted to tell you about it and essentially what i've come to the conclusion is that it's ai's fault i'm having an identity crisis because of ai so obviously a massive part of what i do for a living is writing i'm writing people's content for them i'm writing people's copy for their stuff i'm writing copy for my own business So yeah, my identity crisis is quite specifically to do with being a writer.

And obviously at the moment, I'm using AI to up the efficiency, sometimes at my client's request.

And obviously there is a benefit to having someone who is a good writer prompting AI because the quality of the output when you understand writing is better.

But recently I had this situation and a fellow copywriter of mine had a similar one where I had just written something.

Could you just like point out what it is that you're seeing that feels AI? One of them, for example, is that I'd used honestly a lot at the start of a sentence.

Honestly, if you go back into my content, you will see that is part of the way that I write.

So if you start the sentence with honestly, you are articulating to your audience that this is a moment of truthfulness.
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