Jul 20, 2026 · 50 min · 10 segments
This week Conor sits down with Cameron Garrett, Deputy Director of Research at More in Common, which tries to understand what Britons think and why. They discuss what younger people want from…
Cameron GarrettGuestConnor KnackenHostI'd be really curious if you could tell me a little bit more about some of the recent work you've done on the seven segments of voters across the British electorate and what you would, I suppose, what the kind of project set out to achieve and then what did it find?
So I guess it's unsurprising that politics is becoming increasingly fragmented and people are going to different parties.
So at last month's local elections, we saw a big surge for green and reform against the traditional parties.
And I guess what the segmentation we wanted to do was kind of get below partisan politics and say, OK, this is what people are voting and we're fragmented.
But what are the attitudinal beliefs which are driving people to different parties and go a bit more upstream with it, essentially, and get below just like demographics of, OK, so young men, young women might vote this or that, whatever.
What is it fundamental to their beliefs? So we did a large survey and then we segmented them.
Our clever stats people ran some clustering where you see people, how they answered the survey and you develop into clusters.
who are quite young, they feel quite hard done by society, and they're increasingly voting green now.
They're very big on campaigning on issues like the environment, like housing, etc.
Then you have the incrementalist left, who I kind of see as the last Starmerites in Britain.
They're kind of, they agree with lots of the progressive activists on their beliefs, but they're a bit less radical in it.
They've been fought over by the Conservative and the Lib Dems in recent elections.
But things that make Britain Britain, they really get behind and they don't.
I'd be really curious if you could tell me a little bit more about some of the recent work you've done on the seven segments of voters across the British electorate and what you would, I suppose, what the kind of project set out to achieve and then what did it find?
So I guess it's unsurprising that politics is becoming increasingly fragmented and people are going to different parties.
So at last month's local elections, we saw a big surge for green and reform against the traditional parties.
And I guess what the segmentation we wanted to do was kind of get below partisan politics and say, OK, this is what people are voting and we're fragmented.
But what are the attitudinal beliefs which are driving people to different parties and go a bit more upstream with it, essentially, and get below just like demographics of, OK, so young men, young women might vote this or that, whatever.
What is it fundamental to their beliefs? So we did a large survey and then we segmented them.
Our clever stats people ran some clustering where you see people, how they answered the survey and you develop into clusters.
who are quite young, they feel quite hard done by society, and they're increasingly voting green now.
They're very big on campaigning on issues like the environment, like housing, etc.
Then you have the incrementalist left, who I kind of see as the last Starmerites in Britain.
They're kind of, they agree with lots of the progressive activists on their beliefs, but they're a bit less radical in it.
They've been fought over by the Conservative and the Lib Dems in recent elections.
But things that make Britain Britain, they really get behind and they don't.
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