478. Pricing On Your Website? Let's Talk About It (I took mine OFF)

Now, back to the question, should you put your pricing on your website? You might say, John, yes, duh, that's easy.

We live in 2026 and 2027.

Brides need to know, grooms need to know how much you're charging or they're just going to walk away.

I get that.

But also on the other side, you get people like my friend Miles Witt Boyer who has no prices on his site and says that he's bespoke and that he – if you want his prices, you need to talk to him.

And he leans really heavily into the art.

And if you don't – if all you're looking at is numbers – then you're not the right fit.

And so where do you fit? Do you just do what everybody else says? Do you see a TikTok video and say, I should probably put my prices on my website, or I'm too scared to put my prices on my website.

And I think we have to be intentional about this.

And I don't think it's wrong to kind of change where you're at different times in the year.

And I'll start with my story.

I've always kept like a starting price on my website until a few years ago whenever I really got into kind of this $15,000 plus range.

I mean, it's just hard for some people to just even wrap their minds around that.

that cost.

And then also when you get to that range, most of the time, like I just got off a call with a planner and she's like, I know that you're pushing the $20,000 range.

And like it probably would have scared off her client if they would have gone to my website and seen that before the planner talked about why it costs that amount.

And so my story has been for the longest time, I would have a starting price on the website.

And then once I got up to the 15 or so thousand dollar range for these wedding films, I started like getting way less inquiries, which is fine.

And 2025 last year, I shot almost 30 weddings.

And so I was cool with having my starting prices, my average price on my contact form right there by the submit button.

It costs this much.

Um, And I had an auto emailer that would go immediately after somebody contacted saying, hey, this is automated.

Wanted to make sure you saw my starting prices are 15K and they average between 18 and 22 before we set up a meeting.

Like I was actively making sure people were – pre-qualifying themselves or not.

Like that was on purpose.