SEO 101 Ep 536: Reddit Citations Drop in ChatGPT and Google; AI and Search Updates Discussed

Um, all right, well, let's start with some non-SEO news.

You put this out there.

ChatGPT ads expanding to 31 countries.

Yeah, so back in late August, so that's not long- that long ago, I guess last week, ChatGPT did expand to a bunch of European countries, including Germany, France, Spain, uh, Italy.

Uh, the article I read, I think, listed about 15 of them.

I feel like that's a bit unnecessary, [laughs] so we'll just say those ones, 31 countries.

Ads will continue to appear only to those using ChatGPT's free and go plans.

Plus Pro and Enterprise users will still remain ad-free.

When ChatGPT ads started being tested back in February, accounts, accounts were very basic with minimal DIY account management.

You basically had to have a team do it, which is still the case really.

Uh, but they are expanding beyond CPM and CPC to include conversion optimization, uh, adding geo-targeting.

Uh, they've introduced OpenAI Pixel and conversion APIs for measuring outcomes and, and added third-party measurement integration.

So, you know, they're, they're picking it up.

They're improving and growing, which is, I guess, good.

Uh, ad- yeah, so advertisers still don't get direct self-serve access, and all ads must go through OpenAI's Ad Solutions team.

Uh, but they are...

Oh, actually, I forgot about this actually.

A self-serve ad manager is expected to launch soon.

Yeah, I expect-

They, they said in the artic- yeah.

I expect-

It did say before the end of the summer, but... [laughs]

Oh, okay.

Well, I expect when they do add the self-service, that's probably when prices will start to become more reasonable for the average person to use it because as soon as you need a team, it generally means, means enterprise level only.

Yeah.