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SEO 101

SEO 101 Ep 534: Google to Share Search Data with Rivals, Plus AI Features Drive Billions of Clicks

Jul 22, 2026 · 22 min · 16 segments

In this episode of SEO 101, Scott Van Achte covers Google’s upcoming search data sharing mandate, major changes to Google Image Search, updates to AI Overviews and image generation, canonicalization…

In this episode of SEO 101, Scott Van Achte covers Google’s upcoming search data sharing mandate, major changes to Google Image Search, updates to AI Overviews and image generation, canonicalization fixes, Google Business Profile bugs, the importance of review management, domain citations in AI mode, and best practices for changing URLs without hurting site traffic. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

In this episode of SEO 101, Scott Van Achte covers Google’s upcoming search data sharing mandate, major changes to Google Image Search, updates to AI Overviews and image generation, canonicalization…

Speakers: Scott Van AchteHost

Top entities: Google×52 Artificial intelligence×28 OpenAI×6 AI Overviews×4 URL×3

Spotify Apple Podcasts YouTube Amazon Music Website

Show signals: SuitabilitySafeBiasNot politicalAudience≈2k followers

OpenAI Atlas Browser Discontinued1:23 – 2:31

Scott Van AchteHost

1:23

We're gonna dive in here with a little bit of non-SEO news.

Scott Van AchteHost

1:27

OpenAI has set August ninth as the end date for ChatGPT Atlas.

Scott Van AchteHost

1:35

I think it was about a year ago we mentioned that they were launching their own browser, Atlas, and now it's coming to an end.

Scott Van AchteHost

1:42

Uh, have you tried it? Uh, I have not.

Scott Van AchteHost

1:45

If you still want to, it's not too late.

Scott Van AchteHost

1:47

You've got a couple weeks, although I'm not sure why you would bother considering it will be going away.

Scott Van AchteHost

1:52

Uh, they will be discontinuing it, but they are replacing it with a ChatGPT desktop app.

Scott Van AchteHost

2:00

The new app includes ChatGPT Work, which is OpenAI's work-focused agent, and ChatGPT Codex.

Scott Van AchteHost

2:09

The new app will also include browsing capabilities, so it's kind of a- an app, isn't it? Isn't that what that means? Uh, Chrome users who use Chrome can...

Scott Van AchteHost

2:21

What am I trying to say here? Chrome users can still use Chrome, as OpenAI also offers ChatGPT and Codex extensions.

Scott Van AchteHost

2:28

So if you're already doing that, great.

Scott Van AchteHost

2:30

That...

Scott Van AchteHost

2:30

Nothing's really gonna change for you.

GoogleCompanyTechnology corporation
99%52 mentions
Artificial intelligenceEntityProfessional field
96%28 mentions
OpenAICompanyGenerative AI company
94%6 mentions
AI OverviewsSoftware Application
92%4 mentions
URLEntity
89%3 mentions
Gen DigitalCompanySoftware company
87%13 mentions
Google ImagesWebsiteWebsite
85%5 mentions
MoneyLion Inc.CompanyCompany
82%6 mentions
Norton AntiVirusSoftware ApplicationSoftware
80%6 mentions
RedditSoftware ApplicationWebsite
77%9 mentions
Avast AntivirusSoftware ApplicationSoftware
75%6 mentions
PinterestSoftware ApplicationSocial media service
73%4 mentions
YouTubeWebsiteVideo sharing company
70%4 mentions
FacebookSoftware ApplicationSocial networking service
68%4 mentions
WealthfrontCompanyFinancial services company
65%3 mentions
Google Business ProfileEntitySoftware
63%1 mention
European UnionAdministrative AreaSupranational political union
61%3 mentions
Web browserEntity
58%1 mention
AhrefsCompanyWebsite
56%4 mentions
Google Search ConsoleSoftware ApplicationWebsite
54%2 mentions
Heating, ventilation, and air conditioningEntity
51%1 mention
PrivacyEntity
49%1 mention
Financial Industry Regulatory AuthorityGovernment OrganizationFederal agency
45%2 mentions
Securities Investor Protection CorporationGovernment OrganizationGovernment agency
45%1 mention
search engine optimizationEntity
42%6 mentions
Digital Markets ActBook
39%2 mentions
Google SearchWebsiteWebsite
37%3 mentions
Recreational vehicleEntityAutomotive class
35%1 mention
ChatGPTSoftware ApplicationSoftware
32%2 mentions
Google ChromeSoftware ApplicationWeb browser
30%3 mentions
Wealthfront Brokerage LLCCompanyCorporation
27%1 mention
ChatGPT AtlasSoftware ApplicationBrowser
25%1 mention
OpenAI CodexSoftware ApplicationSoftware
23%1 mention
European CommissionGovernment OrganizationAdministrative body
20%1 mention
AndroidSoftware ApplicationOperating system
18%2 mentions
GeminiEntity
15%1 mention
DuckDuckGoSoftware ApplicationSoftware
11%1 mention
Microsoft BingSoftware ApplicationWeb site
11%1 mention
Yahoo!CompanyWeb services company
11%1 mention
InstagramSoftware ApplicationSocial networking service
6%1 mention
SpotifyCompanyCompany
4%1 mention
AppleCompanyTechnology company
1%1 mention

Digital MarketingBusiness
User InteractionTechnology > Artificial Intelligence > AI Features
OpenAITechnology > Artificial Intelligence > ChatGPT
Data SharingTechnology > Search Engines > Google
ApplicationsTechnology > Artificial Intelligence > ChatGPT > OpenAI
SEOBusiness > Digital Marketing
Image SearchTechnology > Search Engines > Google
AI FeaturesTechnology > Artificial Intelligence
Technology
Business
Search EnginesTechnology
GoogleTechnology > Search Engines
Artificial IntelligenceTechnology
ChatGPTTechnology > Artificial Intelligence
RegulationsTechnology > Search Engines > Google > Data Sharing
UpdatesTechnology > Search Engines > Google > Image Search
GoogleBusiness > Digital Marketing > SEO
Best PracticesBusiness > Digital Marketing > SEO > Google
TrendsTechnology > Artificial Intelligence > AI Features > User Interaction

OpenAI Atlas Browser Discontinued1:23 – 2:31

Scott Van AchteHost

1:23

We're gonna dive in here with a little bit of non-SEO news.

Scott Van AchteHost

1:27

OpenAI has set August ninth as the end date for ChatGPT Atlas.

Scott Van AchteHost

1:35

I think it was about a year ago we mentioned that they were launching their own browser, Atlas, and now it's coming to an end.

Scott Van AchteHost

1:42

Uh, have you tried it? Uh, I have not.

Scott Van AchteHost

1:45

If you still want to, it's not too late.

Scott Van AchteHost

1:47

You've got a couple weeks, although I'm not sure why you would bother considering it will be going away.

Scott Van AchteHost

1:52

Uh, they will be discontinuing it, but they are replacing it with a ChatGPT desktop app.

Scott Van AchteHost

2:00

The new app includes ChatGPT Work, which is OpenAI's work-focused agent, and ChatGPT Codex.

Scott Van AchteHost

2:09

The new app will also include browsing capabilities, so it's kind of a- an app, isn't it? Isn't that what that means? Uh, Chrome users who use Chrome can...

Scott Van AchteHost

2:21

What am I trying to say here? Chrome users can still use Chrome, as OpenAI also offers ChatGPT and Codex extensions.

Scott Van AchteHost

2:28

So if you're already doing that, great.

Scott Van AchteHost

2:30

That...

Scott Van AchteHost

2:30

Nothing's really gonna change for you.

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