ENCORE: Why Every Course Creator Should Start A Podcast

now with podcasting the really cool first kind of thing i wanted to share is that podcasts are evergreen so most course creators what they do is they play finite games on social media they have this assumption that you got to create content day after day and only after you do that for a really long time are you actually going to hit this critical mass one day right and i When you hit that one day, then, you know, your platform that you have created will enable you to get clients, will enable you to expand beyond clinical work, you know, start to do talks or promote your book or promote your online course and all of that stuff.

Personally, for me, I bought into that as well with STC.

I literally on the first year of STC, I did a podcast episode pretty much every week of the year because experts kept telling me that's what I needed to do.

But it was a formula for burnout.

I just honestly, I almost quit podcasting after that first year.

And

because it's just really hard to sustain that, that level of, you know, content creation.

And what I've also noticed is some of these platforms, you know, I'm writing a lot more on LinkedIn and just sharing content on LinkedIn.

And What I've noticed is some of the content on LinkedIn now is getting to this sort of like surface level content.

So basically people are posting day after day just for the sake of an algorithm and to grow their followers.

But personally for me, I know that I have stopped following accounts that have grown Because they're just producing this like surface level content.

It's not even stuff that I think is like can be particularly helpful.

But you know, for example, you know, they'll share like 10 quotes from, you know, something really, and it may or may not be related, but which it's fine to do those like once in a while.

But when you keep doing those over and over, it just makes it look like you're just, you know, trying to game the system kind of thing.

What I have found is when you focus too heavily on surface level content like that, it's just really hard to establish trust.

In fact, it has often the opposite effect, which I suspect for me, like I have unfollowed those accounts.

I know there's been moments where I'm like, okay, I'm never actually going to purchase something from this person because all they're, I can just tell they're just playing the algorithm game.

What's interesting with podcasts is they allow you to play infinite games that you win over and over again.

So because podcasts by the nature of them, and I'm sure if you're listening to this on audio and if you've been a long time listener, listener of the STC podcast I'm extremely grateful to receive emails like this but I get emails like Mel I feel like I've known you for a long time or you know I feel like it's just been wonderful to see this journey for you as you know becoming a dad and managing STC and shifting out of clinical work there's just this connection that podcast listeners feel that's really hard to capture and on sort of like these discovery platforms like LinkedIn or Instagram.

Not that it can't be done, it just takes a lot longer.

But because for the most part, podcasts are more long form content, they just allow you to connect and people that are listening to you, they just listen to you longer and that trust becomes easier to build.

The second thing I wanted to share is podcasts are evergreen.

So And they're surfaced by new listeners days, months, years after that they go live.

So basically your efforts compound over time.

If I could share even my own journey, I feel like with STC, I mean, it took probably, I would say, 100 to 130 episodes.