SEO Doesn't Have to Be Scary: A Bridal Seamstress's Guide to Getting Found Online

Still feeling confused about SEO and how it plays a role in your seamstress business? Well, you are in luck because this week we are joined by Sara Dunn, a wedding SEO specialist who's taught audiences through WeddingPro, WeddingMBA, WIPA, HoneyBook, and more. We talked through what SEO actually means in plain English, how AI tools like ChatGPT and Google's AI overviews are changing the way brides search for vendors, and why — good news — most of what's worked for years in the wedding industry still works now. Sarah also walked me through a blogging strategy that doesn't require a weekly commitment (a weight off my shoulders, honestly), the one Instagram profile tweak that can land you on page one of Google, and why your homepage might be hiding the exact information that's supposed to be convincing people to hire you. If you've ever felt like SEO is this intimidating, technical mystery, this episode is going to make it feel a whole lot more doable. **In this episode:** - What SEO actually means (without the jargon) and why it now includes showing up in AI answers, not just Google - Why bride-searcher behavior hasn't changed as much as we think — and how to use that to your advantage - The real difference between AI overviews stealing clicks from educational content vs. service-based searches (spoiler: brides still want to find a person) - Why you don't need to blog every week — and the two local, search-friendly blog topics worth prioritizing (cost breakdowns and vendor recommendation lists) - How to talk about pricing online without publishing your full price menu - The one-line tweak to your Instagram profile name that can help you show up on page one of Google - Why your About page badges and awards need actual sentences around them, not just logos - The free tool most wedding pros forget about (hint: it's probably been six years since you updated it) - What to do this week if you only have 10 minutes: add two or three paragraphs to your homepage   Connect with Sara: Website: https://saradoesseo.com Connect with Nadine: Check out the exclusive private podcast series, Fitting Packages 101: https://enchanting-sun-77080.myflodesk.com/privatepodcast Become a member: https://secretsofabridalseamstresspodcast.com/membership Instagram: https://www.instagram.com/secretsofabridalseamstress/ TikTok: https://www.tiktok.com/@nadinebozeman YouTube: https://www.youtube.com/@secretsofabridalseamstress/