How to Use SOPs to Create a Stress-Free Wedding Business | Becca Mai

goal

yeah because i like what you said the difference between the black and the white and the gray because if you have very clear and concise rules in the black and white side it gives you more room to play in the gray

yeah and also your team members know what they can do and what they can't do OK, they know that they can't promise this outrageous alteration if you're not following by the ABC guidelines.

You know what I mean? Like, they know that they can't do that.

And so having that understanding and having that baseline then helps reduce the day to day insanity, you kind of have some structure, you kind of have a little bit of a way of operating and doing and it feels almost rhythmic.

And then you bring in platforms and tools to help you.

so that you're not forgetting to schedule that final fitting.

There's triggers and reminders for you so that way you can still maintain this level of hospitality without having a robot speak for you.

You can optimize your business to an extent where there's a trigger reminder to send that email.

And that email is an email template, but there's 5% customization in there.

That's what I like to say.

All of your templates that you have should never feel robotic.

It should feel like here's an outline and let me add in what is particular to this client.

So that way that client feels like they're taken care of and they're like, oh, my gosh, how did they remember X, Y and Z? And it makes them feel special.

And that's what hospitality is.

So you can still maintain the structure and these SOPs and these guidelines without burning yourself the F out.

And the way that you do that is with platforms and tools to remind you.

So that way you can build these out in these platforms and tools and then also be able to outsource things to virtual assistants to bringing on team members that's where it kind of gets you to where you're not burning the midnight oil all the time

yeah this was a few months ago we had a call in our membership about automated emails and it didn't get heated but almost because there were a couple members that were like oh no every email every encounter with a client is 100 genuine and i start from scratch And it's like, okay, but that's hours, hours every week.

And so then there was this further conversation of, okay, what does an automated email look like? It doesn't need to sound AI.

It doesn't need to sound even the exact same for every client.

I know for all of my automations, I wrote them totally sounding like me.

And it would be the same thing that I would send to every client anyway.

I'm going to capitalize the same words.

I'm going to use the same emojis.