SaaS Interviews with CEOs, Startups, Founders
Oct 14, 2026 · 20 min · 12 segments
Vadim Yasinovsky, co-founder of pdfFiller and CEO of airSlate (parent of pdfFiller, signNow, DocHub, US Legal Forms, airSlate Flow), breaks down how a plain-looking PDF editor page became a $106M/year…
Nathan LatkaHost
I, I wanna ask you, like, a, a deeper question here, right? So let's just look at US Legal for a second.
This site structure's actually very d- interesting because they have these thousands of templated forms which pull in a lot of traffic, and I'm not even sure that Ahrefs is capturing it all.
But I'm leading to a question, and my question is this: Harvey and all these legal AI tools-
You have to remember, our customer, and there are 31 million of them in the US- ISMBs.
It's the guy who, you know, who fixes your plumbing, who bakes your bread, who sells you books in a small bookstore, and these guys don't need this monstrosity and huge building sets.
We have enough information to build a solution, which is, I wouldn't say good enough, I, I would say great enough for them.
They don't need complicated agreements which are gonna withstand scrutiny of multiple courts and multiple states and multiple regulations.
I, I wanna ask you, like, a, a deeper question here, right? So let's just look at US Legal for a second.
This site structure's actually very d- interesting because they have these thousands of templated forms which pull in a lot of traffic, and I'm not even sure that Ahrefs is capturing it all.
But I'm leading to a question, and my question is this: Harvey and all these legal AI tools-
You have to remember, our customer, and there are 31 million of them in the US- ISMBs.
It's the guy who, you know, who fixes your plumbing, who bakes your bread, who sells you books in a small bookstore, and these guys don't need this monstrosity and huge building sets.
We have enough information to build a solution, which is, I wouldn't say good enough, I, I would say great enough for them.
They don't need complicated agreements which are gonna withstand scrutiny of multiple courts and multiple states and multiple regulations.
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