Sep 23, 2026 · 16 min · 11 segments
India's fragrance market is growing fast, but the bigger story is what kind of perfume brands India will build next. **Could the next Byredo, Diptyque or Le Labo come from India?** In this Deep…
Bindu SharmaHost
Hans VivekHost
Fragrance wasn't on the radar for either Indian consumers or D2C founders as a category.
In fact, if I remember correctly, in 2022, the Spanish beauty group Pooch bought a majority stake in Byredo at roughly a billion plus euro valuation.
Did you know that? Actually, I did not know before we sat down to do this episode.
He didn't have any perfumery training or he didn't have any fashion connections.
But what he did have was a point of view and a conviction to launch and price a perfume accordingly.
All the name, the same aesthetics, the names were after memories rather than concepts.
Fragrance wasn't on the radar for either Indian consumers or D2C founders as a category.
In fact, if I remember correctly, in 2022, the Spanish beauty group Pooch bought a majority stake in Byredo at roughly a billion plus euro valuation.
Did you know that? Actually, I did not know before we sat down to do this episode.
He didn't have any perfumery training or he didn't have any fashion connections.
But what he did have was a point of view and a conviction to launch and price a perfume accordingly.
All the name, the same aesthetics, the names were after memories rather than concepts.
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