How to Build a People-First Culture — with Annette Franz | R@W REVISITED

Welcome once again to the show.

While Relationships at Work is currently evolving, I'm going back into the archive to revisit conversations that I think are still worth hearing.

In this episode, I talk with Annette Franz, author and founder and CEO of CX Journey Inc. about what a people-first culture actually is, why it matters, and what it takes to create one.

Hold on.

And on the show, it's Annette Franz.

And here is why she is awesome.

She's the founder and CEO of CX Journey Inc. She's on Forbes Coaches Council.

And she's a longstanding member and board member of CXPA, Customer Experience Professional Association.

Oh, I'm not done.

I'm just breathing in all this air because I have to get it out with all the stuff that she's been doing.

She's an author.

The first book, amazing, by the way, if you haven't checked it out yet, Customer Understanding, Three Ways to Put the Customer in Customer Experience and at the Heart of Your Business.

The woman loves a subheading.

Here we go.

We got another one.

And her latest one, which I'm having my hot little hand right now, is called Built to Win, Designing in Customer-Centric Culture that Drives Value for Your Business.

Lots of honors, lots of awards.

And if you do a little Google search, which I love very much, she also took animal science at Ohio State University.

I love LinkedIn for that very reason to find out that stuff.

Hi, Annette.