Listing Appointments: Your Seller Already Googled You and Priced the House

We spend a lot of time teaching agents how to prepare for a listing appointment.

Pull your comps, study the competition, research the property, know what's happening in the neighborhood, have your pricing strategy ri- ready.

Of course, you should and are doing all of that, but here's something we don't talk about nearly enough.

What has the seller been doing to prepare for you before you get there? All right, so at the very least, they've Googled you, but more likely they've asked ChatGPT, Gemini, Perplexity, or another AI to tell them all about you.

They may have asked AI to compare you with the other agents they're interviewing.

They've been on Zillow, realtor.com, and homes.com looking at their house profile, the neighbor's house, and everything else for sale around them.

They probably arrived at a price they think their house is worth.

They've even cleaned their home.

Maybe they've decluttered or started fixing things.

They're probably looking where they're going next.

They may even have already gone to open houses or toured new construction.

They've been busy.

Fortunately, you have two tools that should make sure that you're just as prepared as they are.

Your pre-listing package answers their questions about you, and your seller prequalification answers your questions about them.

When you do both correctly, and the actual listing appointment becomes a completely different conversation.

So let's get into it, Tim.

Welcome to Real Estate Coaching Radio, starring award-winning real estate coaches and number one international best-selling authors, Tim and Julie Harris.

This is the number one daily radio show for realtors looking for a no BS, authentic, real-time coaching experience.

What's really working in today's market, how to generate more leads, make more money, and have more time for what you love in your life.

And now, your hosts, Tim and Julie Harris.