Sep 22, 2026 · 36 min · 10 segments
When clients cannot see a meaningful difference between agents, commission becomes the easiest thing to negotiate. Kathy Byrnes talks with Shaune Corbett about making an agent's value visible through…
Shaune CorbettGuest
Kathy ByrnesHost
OK, Kathy, I mean, we can go through the old systems of cold calling FISBOs and expired listings, and you can do that and build a database of opportunities.

It's got to be duplicatable, meaning if I can't do it because I've got special talent.

If I can do it in the simplest terms, then, and I want you to be able to do it too.

So that's really why I focused on and how I came up with the simple sphere system is that those three things any agent can do long term, sustainable, and it doesn't cost them much money.

So in your first full year of doing it, you should expect an additional 30 to 40 transactions just by staying in front of your sphere 40 touches a year.

You got HomeBot or Uptick or whatever system you're using to send them valuations on their home every

OK, Kathy, I mean, we can go through the old systems of cold calling FISBOs and expired listings, and you can do that and build a database of opportunities.

It's got to be duplicatable, meaning if I can't do it because I've got special talent.

If I can do it in the simplest terms, then, and I want you to be able to do it too.

So that's really why I focused on and how I came up with the simple sphere system is that those three things any agent can do long term, sustainable, and it doesn't cost them much money.

So in your first full year of doing it, you should expect an additional 30 to 40 transactions just by staying in front of your sphere 40 touches a year.

You got HomeBot or Uptick or whatever system you're using to send them valuations on their home every
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