The LinkedIn Company Page Checklist Most Businesses Get Wrong

Okay, so what else is going on with LinkedIn then? One of the things I wanted to talk to you about today was LinkedIn company pages.

So LinkedIn company pages that are completely filled out get 30% more weekly views.

Okay, so what do we need to do for our company pages on LinkedIn? Social Media Examiner did a carousel recently and they always back their stuff up with stats as well.

And it said that the number one thing you want to do for LinkedIn, for your LinkedIn presence for your business is make sure that you've got a rock solid LinkedIn company page.

And I thought, well, that sounds like a very good idea.

So have a solid foundation on your company page, decide what it is you want to create and how often you're going to publish and then get your employees involved and amplify the company message.

Who can create a company page? You have to have a LinkedIn personal profile account that is at least seven days old and a reasonable number of connections.

So you can't just create an account on LinkedIn and create a company page straight away.

If you have got a company URL like louisebrogan.com or microsoft.com, then you want to create it with the email address that that company is connected to.

To physically create a company page, go to the for business menu on your desktop and click on the company page option.

You can have company showcase and educational institutions.

We're gonna focus mainly on company pages here, all right? What does your page say about your company? So on your page, have your organization logo and a banner image.

You can use Canva to create these.

Remember I am a Canvastor and I have some content on how to use Canva up on my YouTube channel if you want to check that out.

But use that space that has your company name and your company logo.

Then go to your overview section and in here on the details of your page, you want to have relevant terms and phrases that describe your organisation's mission and purpose.

So think about... keywords that help you and your business get found.

Make sure you add your website for your company page and the location, your industry and your company size.

You can create your company page URL.

Mine is linkedin.com forward slash company forward slash raise your visibility online because that's the name of the business.

And then you can also add in specialities.

Now the speciality is a free form field, which means you can type in whatever you want.

But I suggest you type in the keywords that your target audience are looking for.

Then add your call to action button and you have

to choose their options.