Purpose and Profit: The Sustainable Therapy Practice Podcast
Sep 1, 2026 · 21 min · 11 segments
The difference between a practice owner and a CEO isn't what she knows. It's how she decides. And most of the weight you're carrying right now belongs to decisions you could undo next week. You were…
Cecilia MannellaHost
So for me, the difference between a practice owner and a CEO isn't really what they know.

There really is a difference when you think about business owner versus CEO.

If you were to define those two different terms, business owner and CEO, I would hazard to guess that you would put decision-making at the CEO level, that there's something about a CEO that feels very leadership-focused, very decisive, and someone who's being strategic.

I hear this in my coaching group, in my CEO circle the most, where practice owners have this shift where they say, I feel like I'm actually making decisions like a CEO for the first time ever.

And there's something really powerful about that because it's not coming from that therapeutic space, but it's coming from a strategic business leadership space.

Most practice owners that I've met decide kind of in this crisis response mode.

And so what happens is we're reacting to what's the loudest or what gets our most attention at that moment.

And a leader actually decides ahead of time, ahead of the pressure from values and strategy because the goal isn't about the right decision because there's no such thing as the right decision.

Now, I really want you to think about the decisions you've been making in your practice, whether you're running a group practice with 20 team members or you are growing into a group practice or you're a solo.

And wanting to think about the decision that you've made recently was it really crisis orientated or was it more strategy because we are so well trained in crisis management and many of us who are listening if you're like me you had your early years of your career in crisis management and response i started off in victim services working with victims of crime i worked with the rcmp And that was my job.

There was very little strategy in it because you were basically jumping into any situation and making a decision on your feet.

So if you've ever worked in hospitals or in crisis centers or, you know, you know this kind of work where you have to actually be very, very fast.

And you get the training and there's a framework maybe, but really, you're really deciding as you go.

A client comes in, they're really upset, something has changed in their life, and they're really good at it.

So for me, the difference between a practice owner and a CEO isn't really what they know.

There really is a difference when you think about business owner versus CEO.

If you were to define those two different terms, business owner and CEO, I would hazard to guess that you would put decision-making at the CEO level, that there's something about a CEO that feels very leadership-focused, very decisive, and someone who's being strategic.

I hear this in my coaching group, in my CEO circle the most, where practice owners have this shift where they say, I feel like I'm actually making decisions like a CEO for the first time ever.

And there's something really powerful about that because it's not coming from that therapeutic space, but it's coming from a strategic business leadership space.

Most practice owners that I've met decide kind of in this crisis response mode.

And so what happens is we're reacting to what's the loudest or what gets our most attention at that moment.

And a leader actually decides ahead of time, ahead of the pressure from values and strategy because the goal isn't about the right decision because there's no such thing as the right decision.

Now, I really want you to think about the decisions you've been making in your practice, whether you're running a group practice with 20 team members or you are growing into a group practice or you're a solo.

And wanting to think about the decision that you've made recently was it really crisis orientated or was it more strategy because we are so well trained in crisis management and many of us who are listening if you're like me you had your early years of your career in crisis management and response i started off in victim services working with victims of crime i worked with the rcmp And that was my job.

There was very little strategy in it because you were basically jumping into any situation and making a decision on your feet.

So if you've ever worked in hospitals or in crisis centers or, you know, you know this kind of work where you have to actually be very, very fast.

And you get the training and there's a framework maybe, but really, you're really deciding as you go.

A client comes in, they're really upset, something has changed in their life, and they're really good at it.
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