Jun 16, 2026 · 11 min · 10 segments
Will Reese, Chief Innovation Officer at Inizio Evoke, and Theresa Dolge, Chief Media Relations Officer at Inizio Evoke, join Doug Simon…
Will ReeseGuest
Teresa DolgeGuestWhat's one significant shift that you've been seeing in the earned media landscape lately?
I have been noticing that there's a lot of money being funneled into media outlets at an unprecedented rate.
On the one side, we're seeing investors like Warren Buffett invest $350 million in the New York Times.
And then on the other side, you're seeing a lot of the media outlets negotiating with the LLMs for access to their content.
Yeah, so that's a significant change, and that ties into, Will, what you've been talking about with your focus on healthcare.
What's one significant shift that you've been seeing in the earned media landscape lately?
I have been noticing that there's a lot of money being funneled into media outlets at an unprecedented rate.
On the one side, we're seeing investors like Warren Buffett invest $350 million in the New York Times.
And then on the other side, you're seeing a lot of the media outlets negotiating with the LLMs for access to their content.
Yeah, so that's a significant change, and that ties into, Will, what you've been talking about with your focus on healthcare.
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