I

think for a long time in PR, we were strong advocates of doing local market outreach.

And I don't, you know, that kind of changed over time.

People wanted to be more national.

And now that we've kind of gone back to this kind of viewpoint of the trust being more at the local level, I do think there are opportunities not just for PR professionals to be creating and suggesting and recommending local market campaigns, but also for journalists who are locally based.

There's going to be more job opportunities especially when you have something like Axios who's forging, you know, relationships and bartering with the LLMs to create local market newsrooms because they're hungry for content.

What's your crystal ball looking like?

How to optimize the content.