Protecting Corporate Reputation in the Age of AI

I thought that report was very fascinating in the fact that producers, so not the on-air talent, but the people who create the content, who come in each and every day to say, okay, how am I going to fill my newscast? How am I going to stack my show? That they are now optimizing for AI.

And we'll talk about that in a moment, how AI is really that new stakeholder.

So because they're stretched so thin, We need the content to go as far as it can go.

AI is that tool to be able to make it go even further beyond the audience, because now we're in like the answer economy.

We're in the search economy.

I want the answer to this.

Boom, there the answer is.

So if they're creating content with AI in mind, that will just extend the reach of their productions and the things that they are creating each and every day.

So I thought it was fascinating that more than 68% of them would use a tool that would say, hey, yeah, I'll use the content that can be optimized for AI, sure.

And that's a new lens that I wouldn't have thought would have progressed so quickly, because normally they're like, I don't know, I'd rather get it myself or we've got staff to do that because they're always a little distrustful.

A lot of journalists still wearing that purist hat.

You know, is it ethical to take things from people or from companies or whatever? you know, from entities that maybe don't have the journalistic viewpoint that they had.

But nowadays, because their resources are so thin, they're going to need just that extra help and support to be able to still tell a story from an editorial standpoint, but to just make it work that much harder for them.

I was fortunate to work for the Hearst Corporation, which had more resources than many.

But even then, it's it's the changing You know, with ad revenue going down, people don't have the habit of watching daily news anymore.

Everything's on demand.