Can you share your take on the AI in the newsroom report that we shared with you?

I thought that report was very fascinating in the fact that producers, so not the on-air talent, but the people who create the content, who come in each and every day to say, okay, how am I going to fill my newscast? How am I going to stack my show? That they are now optimizing for AI.

And we'll talk about that in a moment, how AI is really that new stakeholder.

So because they're stretched so thin, We need the content to go as far as it can go.

AI is that tool to be able to make it go even further beyond the audience, because now we're in like the answer economy.

We're in the search economy.

I want the answer to this.

generation.