Aug 25, 2026 · 58 min · 11 segments
Are more doors actually making your property management company more profitable? In this episode, Marc Cunningham sits down with Deb Newell, founder of Real-Time Consulting Services, to challenge…
Deb NewellGuest
Mark CunninghamHost
hey my friends welcome back to another episode of the property management business podcast i'm your host mark cunningham i'm joined today by my friend and property manager colleague deb newell now deb used to run a pm company she ran that very successfully exited that sold it a number of years ago she does a fair amount of speaking and teaching and consulting in the property management space today so she really has her finger on the pulse of the industry what's happening, where the pain points are, common mistake companies are making.

And we're going to have a rather wide-ranging conversation today talking about a couple specific things I want you to listen for.

The most impactful part of the conversation, I thought... was when we talked about the pros and cons of property management company offering tiered pricing or a tiered pricing model to their potential owner clients.

By the end of that segment of our conversation, one of us had changed our minds and agreed with the other person's view.

I'm not going to give anything away, so you'll have to listen until we have that segment of the show that will give you kind of some insight into how you may want to have your pricing model and what you may not want to do when it comes to a pricing model for your owner clients.

I also want you to listen for our part of the conversation when we talk about the profitability of individual properties.

Deb made a statement a while back that she thinks some PMs may be more profitable by managing less doors.

What's a healthy, acceptable attrition rate on an annualized basis with your owner clients? I share what ours is and some thoughts around that.
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hey my friends welcome back to another episode of the property management business podcast i'm your host mark cunningham i'm joined today by my friend and property manager colleague deb newell now deb used to run a pm company she ran that very successfully exited that sold it a number of years ago she does a fair amount of speaking and teaching and consulting in the property management space today so she really has her finger on the pulse of the industry what's happening, where the pain points are, common mistake companies are making.

And we're going to have a rather wide-ranging conversation today talking about a couple specific things I want you to listen for.

The most impactful part of the conversation, I thought... was when we talked about the pros and cons of property management company offering tiered pricing or a tiered pricing model to their potential owner clients.

By the end of that segment of our conversation, one of us had changed our minds and agreed with the other person's view.

I'm not going to give anything away, so you'll have to listen until we have that segment of the show that will give you kind of some insight into how you may want to have your pricing model and what you may not want to do when it comes to a pricing model for your owner clients.

I also want you to listen for our part of the conversation when we talk about the profitability of individual properties.

Deb made a statement a while back that she thinks some PMs may be more profitable by managing less doors.

What's a healthy, acceptable attrition rate on an annualized basis with your owner clients? I share what ours is and some thoughts around that.