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Deb Newell
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Aug 25, 2026
82. Pros and Cons of Tiered Pricing Models and Profitability with Deb Newell
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Mark CunninghamHOST
Like, were they overstaffed? Were they what was it that that would for them or anybody that would lead you to say you need to manage less?

Deb NewellGUEST
Yeah, so I can think of one company right now that I am working with, exact same thing.

Deb NewellGUEST
And so by, you know, these same bottlenecks that they're having, like if they're engaging with me now with these questions and like, how do I get there? And I'm diving a little bit deeper.

Deb NewellGUEST
Like, let's talk about your team first, because those same bottlenecks at those 200 doors, let's just say, will show up at that 500.

Deb NewellGUEST
And so any staff that feels, and this is why my process of diving into the business in the beginning, interviewing the team, understanding what they're, what they do on a daily basis is really important and then really realizing that if they're stretched today they're just going to get stretched further and that can be a big problem so uh i also do an initial audit of everything so i'm looking at the revenue i'm looking at how they're utilizing the software and that was something i'm doing with this client is i'm I'm looking at how they're not just they're managing their current doors.
10 MINS LATER
Sell It, Scale It, or Hire a CEO?
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7:48Pete NewbigHOST
Like, how do I exit this? And so that was really, was that the driver that, that made you create? Well, I

Deb NewellGUEST
think, well, a percentage of the engagements that I do in consulting, they don't always end with just like, here's how you fix your business.

Deb NewellGUEST
Some of them end with like me having to help them decide that maybe you're ready to exit.

Deb NewellGUEST
Maybe, you know, um, or this owner should be acquiring, uh, you know or it even could be you know the company's value is significantly higher than the owner realizes and then of course that leads to different discussions you know every time i do a valuation of um a company i am or anytime i do an engagement with a company i'm always doing evaluation i want them to see where their current state is like where are you at today and where are we trying to get you to? So current state versus future state.

Deb NewellGUEST
And sometimes that current state will be very indicative of how we end up into the future, whether it be more revenue, et cetera, and build on growth.

Deb NewellGUEST
And I think that helps the companies realize what they need to be focusing on in the moment.

Deb NewellGUEST
And then again, as some of it may be that they're realizing that they're in, you know, they're just, anymore.
17 MINS LATER