Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
May 28, 2026 · 47 min · 10 segments
Send us Fan Mail There is a note blocking off the last week of May in my calendar, and it is yelling at me. *Last week of school. Do not plan…
Racheal CookHost
We will put our business first, our clients first, our kids first, our family first.

We've maxed out our mental capacity because we've been carrying everything in our head, right? The mental load is real, and just like in your business, if all of the things that it takes to run your business are in your head and you don't have them documented somewhere, you are literally taking up brain space trying to keep all that information together.

The most valuable resource that any small business owner has is all the processes and all of the things that you know about your business, and the only way to grow past yourself is to get it out of your head and into some sort of documented form so other people can support you with it.

But that mental load extends, right? It's very heavy for those of us who have beautiful lives, beautifully full lives.

We need to protect our emotional capacity, and that often can get stressed when we don't protect ourselves from ourselves.

This is something that I know as a highly ambitious woman, as someone who's always been a high achiever.Is that sometimes that little workaholic part of me can bulldoze over the part of me that really craves a slower pace of life, that really craves time to just rest and relax, and that can be dangerous long term, right? So you have to protect yourself from yourself and protect your emotional capacity.

Make sure you're doing the things that keep you grounded and help you take care of yourself.

As you continue to grow your business, your time becomes more and more and more valuable, and I think one of the things that happens to a lot of women entrepreneurs is because we tend to put ourselves last on the list, because we tend to say yes to everyone else's needs and ignore our own, we have to build habits that protect ourselves from ourselves, that protect us from that people-pleasing part of ourselves that will say, "Oh yeah, I'll do a meeting at this time," even though it's on your standing day off or it's outside of the times you really like to do any sort of meetings or calls.

Like, we tend to people please to the extent that we just stretch ourselves way too thin.

So this is a little habit that I started years ago, and really this habit started because I have multiple chronic illnesses, and with these chronic illnesses, I have symptoms that can be very debilitating.

We will put our business first, our clients first, our kids first, our family first.

We've maxed out our mental capacity because we've been carrying everything in our head, right? The mental load is real, and just like in your business, if all of the things that it takes to run your business are in your head and you don't have them documented somewhere, you are literally taking up brain space trying to keep all that information together.

The most valuable resource that any small business owner has is all the processes and all of the things that you know about your business, and the only way to grow past yourself is to get it out of your head and into some sort of documented form so other people can support you with it.

But that mental load extends, right? It's very heavy for those of us who have beautiful lives, beautifully full lives.

We need to protect our emotional capacity, and that often can get stressed when we don't protect ourselves from ourselves.

This is something that I know as a highly ambitious woman, as someone who's always been a high achiever.Is that sometimes that little workaholic part of me can bulldoze over the part of me that really craves a slower pace of life, that really craves time to just rest and relax, and that can be dangerous long term, right? So you have to protect yourself from yourself and protect your emotional capacity.

Make sure you're doing the things that keep you grounded and help you take care of yourself.

As you continue to grow your business, your time becomes more and more and more valuable, and I think one of the things that happens to a lot of women entrepreneurs is because we tend to put ourselves last on the list, because we tend to say yes to everyone else's needs and ignore our own, we have to build habits that protect ourselves from ourselves, that protect us from that people-pleasing part of ourselves that will say, "Oh yeah, I'll do a meeting at this time," even though it's on your standing day off or it's outside of the times you really like to do any sort of meetings or calls.

Like, we tend to people please to the extent that we just stretch ourselves way too thin.

So this is a little habit that I started years ago, and really this habit started because I have multiple chronic illnesses, and with these chronic illnesses, I have symptoms that can be very debilitating.
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