If I Started My Business Over Today, Here's How I'd Get to $15K a Month

First thing, and I'm boiling this down to three things, okay? We want to keep this simple, and I need you to keep it simple.

When

you're starting a business, if you do not keep it simple, you will lose your mind

because you already have fear going on.

You already have nervousness going on.

You already have a lot of ego stuff going on in your head because you're doing something new.

You don't need anything else to complicate it.

And Simple sells, complexity repels.

There's old programming that tells you, oh, I've got to do this and I've got to do that and it's got to be hard and it's got to be complex if it's going to make a lot of money.

No, honey.

The simplest things, less is more.

That is what makes a lot of money.

I get it.

I used to think that too.

It is not true.

Get obsessively specific about the psychological makeup of your ideal client.

I'm not talking about demographics.

That shit's easy.

I'm talking about their psychographics, their beliefs and their exact words, their desires, their frustrations, their fears.

What are the things that drive their buying decisions, whether it's in the thing that you help them with or it's something else? What kind of buyer are they? What do they need to hear in order for them to go, God, I know you can help me? What gets them to take action when they've been procrastinating on something and delaying on something? What do they believe they need in order to achieve the result they desperately want? Not what you know they need.

It's what they believe.

if you try to market and have messaging and have content and have emails and even your offer is all built around what you know they need even though that's coming from a very genuine place but they don't believe it they will not buy it you've got to do the ethical bait and switch you've got to package your stuff and promote your stuff based on what they believe that they need and then you deliver what they really need.

You've got to help them out.

You've got to help them help themselves, okay? Like, for example, I was raised in the era of doing boot camps, working out twice a day, going to these 1,200-calorie burn classes.

My health and wellness coach – well, I've had more than one – that I've hired, they knew they were going after someone like me.

First thing, and I'm boiling this down to three things, okay? We want to keep this simple, and I need you to keep it simple.

When

you're starting a business, if you do not keep it simple, you will lose your mind

because you already have fear going on.

You already have nervousness going on.

You already have a lot of ego stuff going on in your head because you're doing something new.

You don't need anything else to complicate it.

And Simple sells, complexity repels.

There's old programming that tells you, oh, I've got to do this and I've got to do that and it's got to be hard and it's got to be complex if it's going to make a lot of money.

No, honey.

The simplest things, less is more.

That is what makes a lot of money.

I get it.

I used to think that too.

It is not true.

Get obsessively specific about the psychological makeup of your ideal client.

I'm not talking about demographics.

That shit's easy.

I'm talking about their psychographics, their beliefs and their exact words, their desires, their frustrations, their fears.

What are the things that drive their buying decisions, whether it's in the thing that you help them with or it's something else? What kind of buyer are they? What do they need to hear in order for them to go, God, I know you can help me? What gets them to take action when they've been procrastinating on something and delaying on something? What do they believe they need in order to achieve the result they desperately want? Not what you know they need.

It's what they believe.

if you try to market and have messaging and have content and have emails and even your offer is all built around what you know they need even though that's coming from a very genuine place but they don't believe it they will not buy it you've got to do the ethical bait and switch you've got to package your stuff and promote your stuff based on what they believe that they need and then you deliver what they really need.

You've got to help them out.

You've got to help them help themselves, okay? Like, for example, I was raised in the era of doing boot camps, working out twice a day, going to these 1,200-calorie burn classes.

My health and wellness coach – well, I've had more than one – that I've hired, they knew they were going after someone like me.