PPC Live The Podcast - The F*ck ups that led to Triumphs
Aug 26, 2026 · 51 min · 14 segments
In this episode, Lisandro Franky shares insights on conversion tracking mistakes, industry responses to AI, and best practices for digital marketing success. Key topics - Conversion tracking…
Lisandro Franky IVGuestAnuHostOkay.
But now, I feel like I'm skipping ahead, but like now in this age of AI, I think like we've been putting a lot of alerts systems in place so that we don't have to monitor it, but we get notified, you know.
And there's places where it doesn't need to be used because there's all these things in place that can do it for you.
But for something like detection and alerts, I think it works really well.
And based on our learnings and our mistakes and even things that we've learned along the way, We can put together these as a set of rules of like, hey, when this happens, let me know.
So that when we have a campaign decrease significantly, we can check on the conversion events.
We can have checking on the website to see that the pixel is still there, right? Like basic things that like day one, we had to set up, but something changed.
So we need to go step by step and we'd like to go step by step as quickly as possible.
So the client, were they worried about this downtime of their conversion or what did the data, how did it reflect on the data that they were seeing on their end? Was it something that didn't affect what you needed for reports to them?
Yeah, so I mean, I think on this account, the account as a whole wasn't affected.
But then drilling into that segment, that was definitely affected significantly.
The saving grace, like we were talking later, is like the bidding optimization was still in place.
But then when we started looking at comparatively, like year over year, we're saying, wait a minute, this is completely off from where we should be.
So obviously, from a performance standpoint, there was an overall decrease, but it wasn't something that was obvious, right? In the sense that the decrease was gradual, just like the loss in...
Okay.
But now, I feel like I'm skipping ahead, but like now in this age of AI, I think like we've been putting a lot of alerts systems in place so that we don't have to monitor it, but we get notified, you know.
And there's places where it doesn't need to be used because there's all these things in place that can do it for you.
But for something like detection and alerts, I think it works really well.
And based on our learnings and our mistakes and even things that we've learned along the way, We can put together these as a set of rules of like, hey, when this happens, let me know.
So that when we have a campaign decrease significantly, we can check on the conversion events.
We can have checking on the website to see that the pixel is still there, right? Like basic things that like day one, we had to set up, but something changed.
So we need to go step by step and we'd like to go step by step as quickly as possible.
So the client, were they worried about this downtime of their conversion or what did the data, how did it reflect on the data that they were seeing on their end? Was it something that didn't affect what you needed for reports to them?
Yeah, so I mean, I think on this account, the account as a whole wasn't affected.
But then drilling into that segment, that was definitely affected significantly.
The saving grace, like we were talking later, is like the bidding optimization was still in place.
But then when we started looking at comparatively, like year over year, we're saying, wait a minute, this is completely off from where we should be.
So obviously, from a performance standpoint, there was an overall decrease, but it wasn't something that was obvious, right? In the sense that the decrease was gradual, just like the loss in...
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