How to Vacation Proof Your Business: The 8 Things Your Business Needs So You Can Actually Take a Break

"Your business works for you while you sleep." Love that for us! BUT can we talk about what that really means? Because I feel like every girlboss from 2020 to 2022 said that phrase and then just disappeared off the face of the earth, leaving no explanation of what the hell you're actually supposed to build so that the whole working-while-you-sleep thing can happen. It IS possible to have a business that works for you, but you need to be the one to do the work first so your business CAN work for you. You can't just spawn a vacation-proof business out of nothing. Once you've built the right foundation, you can fully take a break from Instagram, email, posting, and checking anything having to do with your business — and not be worried that people are forgetting about you or you're losing momentum. TOPICS & TANGENTS — What a "vacation-proof business" means — Your website is the hardest-working employee you're not paying — SEO as a 24/7 marketing employee who never asks for PTO — Blogging has no vanity metrics, and that’s a good thing! — Email funnels: the girlboss advice that's actually right — Why I did a complete 180 on having a weekly podcast — The only marketing task I would have a full conniption over skipping — Pinned posts as a missed opportunity — Scheduling social posts while you're offline might not be the best idea POINT OF THE STORY Your business works for you when you've built it on a foundation that doesn't need you online 24/7 to keep running. *Love you, mean it.* 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Part 1 of this series: How To Go OFFline When Your Business Is ONline (Without Feeling Guilty) — Stalk my blog, especially my Website category — Join my vacation proofing workshop — Blog post: “Is Blogging Still Relevant To Your Marketing Strategy In 2026?” — Past episode: “How To Make Your Old Blogs Relevant Again: Inside the Biggest SEO Hack With Maven Made Copy” — Past episode: “How To Sell on Evergreen Without the Girlboss Bullshit with Chelsea Quint” — Past episode: “Everything You Want to Know About LinkedIn with Nicole Marguerite Gray” — Won’t Sell Itself (email/sales page workshop) (Use LEMONADE for 30% off!) — Adrienne’s podcast launch course, Saturday Morning Launch Plan — Adrienne’s out of office IG post This episode was edited by Adrienne Cruz. Mentioned in this episode: BTL's Business Beach Bag Vaca-Proof Your Business