E70: UNBOUND 2026 - The Next Era of HubSpot

So I guess let's kick off by talking about maybe What's in a name? Because they've changed from inbound to unbound.

HubSpot's conference used to be inbound for 15 years.

It was inbound and they've changed it to unbound.

And I think that's a really good switch.

Inbound was all about that original sort of marketing methodology of how we would acquire new leads and take through the funnel, et cetera.

But the world's moved on, and particularly in this world of AI.

And I think what unbound is as a message is actually where do we go next? How do we unleash the opportunity? And I think Unbound's the right title for that.

So really interesting that they've switched up and now Inbound is Unbound.

So anyway, let's move on from the labeling and let's just talk about what...

I guess the key messages were what the products that were discussed and talked about were and what they actually mean for you.

So I guess let's kick off by talking about maybe What's in a name? Because they've changed from inbound to unbound.

HubSpot's conference used to be inbound for 15 years.

It was inbound and they've changed it to unbound.

And I think that's a really good switch.

Inbound was all about that original sort of marketing methodology of how we would acquire new leads and take through the funnel, et cetera.

But the world's moved on, and particularly in this world of AI.

And I think what unbound is as a message is actually where do we go next? How do we unleash the opportunity? And I think Unbound's the right title for that.

So really interesting that they've switched up and now Inbound is Unbound.

So anyway, let's move on from the labeling and let's just talk about what...

I guess the key messages were what the products that were discussed and talked about were and what they actually mean for you.