He Built PAW Patrol at His Company’s Lowest Point

You know, the, the book is, it's kinda like a supportive parent.

Um, and the book is to encourage people to lean into their 20s, and I have a thesis that your 20s is an incredible decade and an incredible time in your life.

And the book is there to help you, um, take a leap and to have, take agency in your life and to go after whatever you're super passionate about.

And a lot of us, you know, we grew up and, you know, our parents want us to do certain things or society wants us to do certain things, and we have this internal knowing of what we wanna do.

Mm-hmm.

And so not everybody is, is blessed to have s- the support system around them, so I wanted to write this book so that people can have, um, the ability to make the case for themselves to do something or potentially not do something.

And I wrote it from my lived experience of starting a business when I was 23, and, uh, so I share my insights and stories from starting super young.

Awesome.

And so maybe we should talk about that a little bit f- first, uh, before I nose around the book too much, 'cause w- want the audience to definitely understand your background.

There's a lot that are gonna know you, I'm sure, because of the success you've had, but, um, maybe, um, what's your company and, and what would be your, uh, your quick kind of, uh, history for us?

You know, our company's, it's called Spin Master.

We started in 1994.

Mm-hmm.

Um, and, uh, started with myself and my two business partners, Anton Rabie and Ben Verity.

And we started out for the first 15 years designing and developing toys, and then we moved into developing TV shows and then digital games.

So we would consider ourselves a full, um, children's entertainment company.

And, uh, we grew it from very simple, humble beginnings with this product called Earth Buddies, and we grew it to the fourth largest toy company in the world today.

Um, and, you know, we're in the business of making kids happy.

That's our, that's our main goal and responsibility every day when we wake up, is to tell stories the kids would like, create, uh, magical toys the kids would enjoy interacting with and learning with and playing with, and, and great, uh, digital experiences.

So to be clear, like, I'm in my 50- early 50s, but, uh, you've affected my life because my kids are seven and nine, and, uh, PAW Patrol played in my living room plenty of days.