PM Collective - The ART of property management
Sep 6, 2026 · 51 min · 12 segments
Send us Fan Mail We sit down with Chris Mercer to get brutally clear on what real estate agency numbers actually reveal and why benchmarking beats…
Ashleigh GoodchildHostA lot of people get caught up in their one certain, say, in a sports game, I'm good at attack, but my defense is not so good.
One of the things which people forget when someone like me has looked at thousands of businesses over 25 years and understands the big picture is is I get to ask questions about why things aren't in line.
So, for example, if someone's got 1,000 properties under management, they don't know this, but I do, that 5% of them sell a year, 50 sales.
If you only did 20 sales, I'm going, well, why didn't you do the other 30? And you go, oh, I didn't even know there were those.
So say it's a low of 40, but if you only sold 20, you definitely missed 20 sales.
So I'd like managing the property through you, but I wouldn't sell my house with you.
And so the business owners that don't realize that go, that's probably because you're crystallizing that attitude.
The second thing there is if you don't look at the whole transaction, then you're satisfied with your rule of thumb or your own thing.
They'll take the benefit of it, but the reason they're parking a listing is to get parking, putting a management together is to parking a listing.
A lot of people get caught up in their one certain, say, in a sports game, I'm good at attack, but my defense is not so good.
One of the things which people forget when someone like me has looked at thousands of businesses over 25 years and understands the big picture is is I get to ask questions about why things aren't in line.
So, for example, if someone's got 1,000 properties under management, they don't know this, but I do, that 5% of them sell a year, 50 sales.
If you only did 20 sales, I'm going, well, why didn't you do the other 30? And you go, oh, I didn't even know there were those.
So say it's a low of 40, but if you only sold 20, you definitely missed 20 sales.
So I'd like managing the property through you, but I wouldn't sell my house with you.
And so the business owners that don't realize that go, that's probably because you're crystallizing that attitude.
The second thing there is if you don't look at the whole transaction, then you're satisfied with your rule of thumb or your own thing.
They'll take the benefit of it, but the reason they're parking a listing is to get parking, putting a management together is to parking a listing.
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